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Five Tools from Google to Help in Promoting Your Brand Online
If you are running a startup firm or a local enterprise and want to boost your brand via online, then search engine Google offers a wide variety of tools to make it possible. Some of these services are popular among marketers and advertisers, while others are not-so-popular. What they all have in common is that they can make a big difference in how your business is seen online. Here are 5 tools from Google and ways to improve your efforts in boosting brand awareness online.
Google My Business
If you have a brick-and-mortar store, then the first thing to do is to set up an account on Google Places. This makes sure your business will show up more visibly in searches and on Google Maps. If you are running a restaurant, then your potential customers can instantly find about you via your site and other key information. As Google owns more than sixty percent of all online search traffic you don’t want to miss out by neglecting this chance at web presence. It is one of the easiest things you can do to increase your company’s brand promotional efforts for free.
Google Analytics
This is an excellent tool for conducting web analytics campaigns and it is free of cost. By using this service, you can take a good look at exactly how visitors are finding your site and how they are using it. You can analyze the performance of your Google ad campaign, in addition to a host of other customizable aspects. This is a powerful tool and leveraging it can provide you results that help your brand to grow. By using Google Analytics, you can see where visitors are dropping off your website and what sources are bringing in not only the most traffic, but also the high-quality traffic. There is a premium version of this tool priced at $150K but it is not required for most companies.
Google Adwords
When it comes mastering Google’s advertising program, it is not easy as you thought, and there is a whole industry dedicated to teaching professionals the ways of Google Adwords. However, it is easy enough to get started and testing it. With Google ads, you can set an advertising budget, for your business and then focus certain Geo-locations and keywords. Your ads will show up in search engine results. You pay on a per click basis, and you set the maximum amount you are willing to pay-per-click. There is lots of potential if you tune the settings to make sure the right kind of customers to see your ads.
Google Alerts
With Google Alerts you can keep track of competitors and other industry related news. You can specify the keywords you want results for, and then the search engine will send you links to the newest content containing these keywords. Keep in mind that some of the results will provide you a little value, but others provide you with instant insight into what others are doing online. There could be opportunities to take over that space with your own brand name. You can also get alerts foe whenever someone mentions your name, which is a great way to follow-up with gratitude or keep track of links back to your website.
Google Maps
Google Maps is a lot more helpful to brick-and-mortar businesses such as shops and restaurants as it helps in finding your store more easily than ever before. Google’s map service can be customized and shared with your customers, which is especially useful for businesses with various locations or establishments to show. For instance, most successful real estate businesses use Google Maps to show multiple listings. These maps can be embedded on your site and be a great interactive tool for users. It is a versatile tool that could be used to interest customers and offer an enhanced user experience.
Think With Google
It is like a digital cheat sheet in which it looks at the current marketing trends through case studies, articles and infographics. It is a great opportunity to find some inspiration and see what’s working. You can choose an email newsletter to stay up to date.
There are many other Google products that you can make use of and some of them include Gmail, Google Apps, Google+, Blogger, YouTube and many more. These tools will help you bring your company’s profile to where you want it to be.
