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School transportation is a critical component of the educational ecosystem, ensuring that students arrive safely and punctually to and from school. Managing school transportation efficiently is a complex task that involves route planning, vehicle tracking, and communication with parents. In recent years, the integration of school management software has revolutionized how educational institutions handle their transportation operations. In this blog, we’ll explore the challenges associated with school transportation and how school management software can address these challenges to create a safer and more streamlined experience for students, parents, and administrators.

Challenges in School Transportation Management

1. Route Optimization:

Designing optimal routes that ensure timely and efficient transportation for students can be challenging. Factors such as traffic conditions, weather, and varying student locations must be considered to create routes that minimize travel time.

2. Safety and Security:

Ensuring the safety and security of students during transportation is a top priority. Schools need mechanisms to track vehicles in real-time, monitor driver behavior, and respond promptly to any emergencies or incidents.

3. Communication with Parents:

Effective communication with parents regarding transportation schedules, delays, and emergencies is crucial. Parents need to be informed in real-time to ensure the well-being of their children.

4. Compliance and Reporting:

Schools must comply with transportation regulations and standards. This includes maintaining accurate records of routes, vehicle maintenance, and driver certifications. Reporting these details to relevant authorities is essential for regulatory compliance.

5. Operational Efficiency:

Efficiently managing the day-to-day operations of a school transportation system, including scheduling, tracking, and maintenance, requires a robust and integrated solution. Manual processes can lead to errors, delays, and inefficiencies.

The Role of School Management Software in Transportation Management

1. Route Planning and Optimization:

School management software comes equipped with advanced route planning and optimization tools. These tools take into account factors like traffic patterns, student locations, and real-time data to create the most efficient routes. By optimizing routes, schools can reduce travel time, fuel consumption, and operational costs.

2. Real-Time Vehicle Tracking:

Real-time GPS tracking is a game-changer in ensuring the safety and security of students during transportation. School management software allows administrators, parents, and even students to track the location of school buses in real-time. This not only provides peace of mind but also facilitates prompt responses to any unforeseen circumstances.

3. Automated Communication:

School management software automates communication processes, providing instant updates to parents and relevant stakeholders. Automated notifications can inform parents about bus schedules, delays, or emergencies, keeping them informed and reassured about their child’s safety.

4. Compliance Management:

Compliance with transportation regulations is simplified through the use of school management software. The system can maintain detailed records of routes, driver certifications, vehicle maintenance, and other compliance-related information. Automated reports can be generated to ensure that schools meet regulatory standards.

5. Integrated Operations:

School management software integrates transportation management seamlessly into the overall school operations. This integration allows for better coordination between different departments, reducing the likelihood of errors and improving overall operational efficiency.

6. Parent Portal for Transparency:

A parent portal within the school management software provides transparency and direct communication between schools and parents. Parents can access real-time information about bus schedules, routes, and any updates related to transportation. This transparency fosters trust and engagement between schools and parents.

7. Incident and Emergency Response:

In the event of incidents or emergencies, school management software facilitates swift responses. The real-time tracking feature enables administrators to quickly locate and communicate with affected buses. Emergency protocols and communication plans can be integrated into the software for a coordinated and efficient response.

8. Maintenance Scheduling:

Regular maintenance is crucial for the smooth operation of school vehicles. School management software includes features for scheduling and tracking maintenance tasks. This ensures that vehicles are well-maintained, reducing the risk of breakdowns and ensuring the safety of students.

9. Cost Optimization:

By optimizing routes, automating processes, and improving overall efficiency, school management software contributes to cost optimization. Reduced fuel consumption, maintenance costs, and operational inefficiencies result in financial savings for educational institutions.

10. Analytics for Continuous Improvement:

School management software provides analytical tools that allow administrators to analyze transportation data. These insights can be used to identify areas for improvement, optimize routes further, and enhance overall transportation efficiency.

Case Study: Web School ERP Transportation Module

As an example of effective school transportation management, let’s take a look at the Transportation Module of Web School ERP:

1. Route Planning and Optimization:

• Automated route planning based on student addresses.
• Optimization algorithms to minimize travel time and distance.

2. Real-Time Vehicle Tracking:

• GPS tracking for real-time location updates.
• Geo-fencing to alert administrators of route deviations.

3. Automated Communication:

• SMS and email notifications for parents about bus schedules and delays.
• Instant alerts for emergency situations or unscheduled changes.

4. Compliance Management:

• Comprehensive records of driver certifications and vehicle maintenance.
• Automated generation of compliance reports for regulatory authorities.

5. Parent Portal for Transparency:

• Accessible portal for parents to view bus schedules, routes, and updates.
• Two-way communication between parents and transportation administrators.

6. Incident and Emergency Response:

• Panic button feature for drivers to signal emergencies.
• Immediate alerts to administrators and parents in case of incidents.

7. Maintenance Scheduling:

• Maintenance schedules with automated reminders.
• Recording and tracking of vehicle maintenance history.

8. Cost Optimization:

• Analytics to identify areas for cost reduction.
• Optimization reports for fuel consumption and operational costs.

9. Analytics for Continuous Improvement:

• Data analytics for route optimization and efficiency improvements.
• Performance metrics for continuous evaluation and enhancement.

Conclusion: A Safer and Smoother Ride with School Management Software

Managing school transportation effectively is no longer an arduous task thanks to the integration of school management software. By addressing the challenges associated with route planning, safety, communication, compliance, and overall operational efficiency, school management software ensures a safer and smoother ride for students.

Web School ERP, with its Transportation Module, exemplifies how technology can be harnessed to create an integrated and efficient transportation system. As educational institutions continue to prioritize the safety and well-being of their students, investing in school management software becomes a strategic imperative.

Are you ready to transform your school transportation operations? Explore the possibilities of Web School ERP and embark on a journey toward safer, more efficient, and transparent school transportation.

Contact Us to learn more about the Transportation Module of Web School ERP and discover how it can elevate your school transportation management to new heights.

Technology is prevailing in every aspect of life; as a result, new types of students and learning styles have emerged around the globe.  Due to the internet, the traditional students have changed and institutions also provide online courses. These online courses have started the new history of the globe called a virtual learning style.  According to some researches, more than 3.2 billion students in the United States are enrolled in online courses. Virtual classes have a positive impact on the number of student enrollments; increase the skills of students, exposure of teachers, and learning demands of learners.

Features of virtual classroom learning and traditional classroom learning

• Video conferencing: Online communication between teacher and student in their free time.
• Digital whiteboard: It is also called interactive board consists of a large screen where students and teachers are interconnected.
• Instant messaging: It offers real-time chat between teacher and students, unlike email.
• Participation control: Students can completely participate in online classes and ask questions about their ambiguity.
• Sub charts and group charts: Breakdown students into groups and make their sub online classes.

Features of traditional classroom learning

1. Face-to-face interaction: In traditional classroom learning, teacher and student directly interact with each other and clarify their views and question without the aid of any technology. This type of study is suitable for children and teenagers.
2. Exercise and books study: Most of the time book study and exercise practices are commonly used in traditional learning and pass exams. Simply understand the questions and answers and take help from experienced teachers to get good marks in exams. There is no concept of conceptual and innovative study in traditional learning.
3. Technology can be used if required: Most of the time in traditional classroom learning, technology can only be used if required for example computer lab for practical and multimedia for presentation.
4. Timetables of lectures: In a traditional classroom, there is a set plan for lectures, where students and teachers must be present at the same location and time.
5. Fixed activities and location: In traditional classroom learning, fixed class activities performed throughout the learning process.
6. No innovation: Lack of innovation, freedom, motivation, acquire new skills and flex timing in traditional learning style.

Some strategies of converting traditional classroom to virtual classroom are discussed here

1. Recruiting and hiring: When school management is recruiting and hiring educators then management should keep in mind that online instructors differ from the traditional instructor. School management must create and implement different criteria for recruiting and hiring personnel to determine which candidate will be the best suit for the job.
2. Flexible teaching method: Every student is different from others, their learning needs and requirements are unique so the teacher needs to access their virtual environment and analyze if a change is required.
3. Unlearn old method of teaching: An instructor needs to unlearn the old teaching methods to adopt a new innovative style of teaching and training is the best way to update the skills of the instructor.                   

Charactertics of online instructors

Some of the charactertics must be present in the instructors are

• Inspiring: Online instructor must inspire students and engaging them as an individual and group and motivating them for achievements.
• Patient: New students on online platforms are very confused. Teacher should be helping students by navigating any technical problem, keep them focused, easy, and under stable course content and the teacher must have an ideal level of a patient.
• Accessible: Teacher of online class must be accessible by email, video conferencing and online chats.
• Certified: Along with the certification of degrees, online instructor must have advanced skills in online teaching from accredited universities.
• Technologically skilled: Online instructor must confident and efficient to conduct the online class successfully. Along with the technical skills, online instructor comfortable working with the school management system
• Motivated to help students succeed: Great teacher always want to see their students superior performance. The only highly motivated online instructor can motivate and get output from students.
• Traditional classroom assessment converted into the online learning environment: Now helping online instructor to enhance online assessment is very important day by day. According to the recent researches, technology added value in the efficiency of assessment.

Online assessment tools

• Formative and summative: The purpose of formative is to access student learning and provision of feedback to students and staff. The purpose of the summative assessment tool is to comparing student learning with standards and benchmark
• Socrative: Socrative is used to help the teacher and student to create quizzes, questions and refection questions with the help of laptops, tablets, and smartphones.
• Google forms: On Google creates a Google classroom, add the link and set the due date of assignment submission. All students can see the assignment through their own Google classroom.
• Mentimeter: It is the presentation software; more than 25 million people are using it for interactive presentation. Mentimeter plays an important role for makes events, lectures and workshops memorable and innovative.
• Drag and drop activities: This type of activity is used when the learner wants to apply real-time knowledge. For example, compare two objects or images, place the items in their correct places. You can use both test and images in drag activity. It helps learner to make the learning process easy to understand.
• Game type activities: Convert the numbers of questions into games. For example ask the learner to answer a certain question in a specified time, whole the process conduct through an amazing game. Game type activities helps the learner to gain knowledge without losing interest.
• Forum posts: Through forum posts, online discussion platform provided to learners, asking learners to participate online forum posts to enhance knowledge and self-evaluation. This assessment method is used when learner want to enhance knowledge about the topic.

Final thought: In online assessment, care and rigor are necessary because it is one of the crucial parts of online learning. Have good news for you; you don’t need to build programming for assessment all the time. Tools of online assessment choose the way that you like, there is no hard and strict rules for selection.

Schools are stepping it up. Technological assistance in school work is going beyond a projector in a class and logs of information on desktops in their office rooms. School Management Softwares let the schools manage the day-to-day work inside the institution, in an orderly manner and quite reliable. How and why? They simply consist of digital tools that help with school work in general and work with a cloud system for storage. This way, the administration could get more effective and productive in their functioning, from cataloging attendance to balance sheets.

In the frame of the school administration, there is a lot of paperwork regarding the students and staff, as well as the details regarding the management and the building itself. Traditionally, each one of these could be tagged and filed away in storage space. This is long experienced to be an ordeal that brings unnecessary commotion for purposes of future reference. School Management Softwares bring to their table, unlimited digital storage space with various filter options.

Online Registration

Online registrations are one most common examples of such a software tool. Also, the office staff could directly input the students’ data right from their admission, to his/her progress reports, up until their transfer from the school.

Undeniably, this helps you save hours of time weeding through stacks of paperwork like for a needle in a haystack, searching for details regarding former students. Just search for the student’s name in the system and you have it all on a well-organized digital platter and no waste of any other resources. The huge paper load they used to store in boxes could be exchanged for files with unlimited space on a digital system using such a school management software. It not only saves expenses, but also time, and boosts productivity.

Fee Management:

Speaking of balance sheets and accounts, fee management is one other popular tool in a School Management Software. Nowadays, schools have even made it possible to accept payments digitally through their own portals. This makes the record stay solid as long as the school wants it to be. They could even set up an automated receipt system for the payers, as well as reminder messages for late payers. Similarly, the staff payroll can also be automated on fixed dates, according to their work hours. What is best in keeping the accounts and log in the system is its transparency – parents, teachers and other staff are updated sooner about any new changes through the system. The information is given to them on a common recorded platform, but in different levels, according to the users. Everything is distinctively distributed, under one umbrella.

Performance Reports

What if you can now see your class schedules and exam results online on your school’s website? The youngsters this decade will soon not be able to hide their classroom performance reports! The School Management Softwares boast an open “wall of fame” pattern by displaying school ranks and awards on the website or other designated portals, which can be viewed through the school’s portal. This way, parents are caught up on their children’s performance and can keep in touch with the school’s activities more than ever before.

Scheduling & Management

Now the students have pre-scheduled virtual classes. The links are posted on the school website, along with the class schedule, on each student profile. Mock exams can be streamlined with the help of the software, which has proven to be very helpful amidst unforeseen issues such as the lockdown situation. The answers are graded and posted on the student profiles directly, thus making evaluation easier and quicker for the teachers and parents.

Micromanagement of events

If there are any competitions, elections, or any other sign-ups to be conducted, it will reach all the kids via online notifications rather than reading it up on the bulletin board. All such registrations and forms can be posted and arranged if the school portal is connected to a School Management Software. Talents can even send digital copies of their artwork through the portal for school magazines!

Library Management

The School Management Softwares have dedicated tools for library management. All the records of book issuing, re-issuing, pending, returns, and even fines are registered digitally via ERP. The students can even go through the digital catalogue of the library and reserve their intended books by pre-booking online.

Attendance & Leave Records

Attendance logs are applicable not only to the students but also to the teachers and other staff. Punching machines can be connected to the School Management Software so that the staff attendance will be logged in without a loophole. Classroom attendance, when logged in digitally, can help with many filter requirements like most/least present students, history of absence for future reference, etc.

Commutation Management

If your ward/kid is traveling by school bus, linking its GPS to the School Management System can enable the feature to send the parents pre-automated messages about the movements of the bus, thus ensuring their kid’s safety. This segment can also store the bus driver’s information and attendance log, for reference purposes. Just like them, the information of all the staff and students can be stored in the cloud system provided by the software, accessible only to the administrators with valid credentials like students, parents, teachers and staff of the institution.

Inventory Management

A timesaving feature of School Management Softwares is inventory management. The school could have a very definite record of every single item that belongs to the institution and can be viewed by the authoritative personnel. This facility could also cover the details of accountability and the logs of any twists and turns. The minute’s log can also be added to the inventory for the sake of reference. No need to rummage through the dusty and dog-eared registers and records anymore!

Privacy & Security

When it comes to granting access to information, the software can handle multiple portals, distinctively made for students, teachers, and other staff. Even parents can have a portal to monitor their child’s school performance. There will be no need for a special day for the “Parent-Teacher Meet” as communication channels are available for exchanging information between the teachers and guardians.

Essentially streamlining every administrative activity of a school under one platform, School Management Softwares save money, time, and effort. The convenience of universal accessibility for education purposes suits children belonging to the tech-whiz era, as they prefer to create their own environment, be it at home or outside. It really meets the age of fast-forward dynamics.

The WordPress Media Library is a prepared in component that offers fundamental media record administration for your site. While its list of capabilities is by and large adequate for the normal client, for media-overwhelming locales its constraints turn out to be progressively evident. For instance, you could battle to discover beforehand transferred pictures, find that optimized media is bringing on strain on your server, or even discover your site’s speed endures subsequently of a bloated media library.

In this post, we’ve gathered together modules that will make your life less demanding when utilizing the WordPress Media Library with WordPress SEO service provider. We should begin!

Improved Media Library

Concentrated fundamentally on giving better media association, the Enhanced Media Library module empowers you to sort and reorder your documents in various distinctive ways. It likewise accompanies extra usefulness, for example, the capacity to make dynamic exhibitions from media record classifications or labels, and embed them into custom posts or pages utilizing short codes.

While it’s by all account not the only answer for arranging your pictures, Enhanced Media Library is a full-included free module that can be moved up to a top notch adaptation if fundamental.

Key Features:

• Empowers you to arrange media by classifications, labels, or even outsider scientific classifications.
• Gives you a chance to sort media by date, title or physically.
• Offers the capacity to utilize short codes to progressively show media displays in light of various scientific categorizations.
• Gives you a chance to include or evacuate transfer bolster for various document sorts.

Media File Renamer

While WordPress SEO service provider gives you a ton of prepared in alternatives for tinkering with your media records, it doesn’t give you a chance to rename your media documents straightforwardly. Ensuring your media filenames are distinct offers a Search Engine Optimization (SEO) advantage, and a neater Media Library to boot.

The Media File Renamer module empowers you to consequently rename your media documents in view of the title you set inside the Media Library. The excellent rendition includes usefulness, for example, renaming the record in light of your post’s title, your alt message, or even physically.

Key Features:

• Empowers you to consequently rename media records in view of their title.
• Offers the capacity to auto-refresh references to your media records subsequent to renaming them.
• Gives you a chance to mass rename all media documents, or physically empower auto-rename for individual records.

Imagify

The Imagify module could be viewed as a supplement to Insanity, in light of the fact that while it’s basically a picture enhancer, it additionally incorporates a comparable resizing highlight. Picture pressure can help you to enhance your page stack speeds, and is especially pertinent for a versatile well-disposed site. Obviously, you additionally get the opportunity to spare significant server space because of the decreased document estimate with WordPress SEO service provider.

Amid our own (truly non-logical) tests, we could decrease picture estimate by more than half with scarcely any noticeable misfortune in quality, which was entirely noteworthy!

Key Features:

• Gives three diverse pressure calculations.
• Empowers mass pressure of existing pictures.
• Offers a reinforcement alternative to help keep your unique picture in place.
• Furnishes similarity with Woo Commerce.

Picture Watermark WP

Picture Watermark WP is the perfect module to anticipate individuals taking your pictures and re-transferring them to their own particular sites, or far more terrible “hotlinking” them and taking your site’s data transmission.

This module nullifies the requirement for visual depiction abilities, as it consequently watermarks any transferred pictures in light of your predefined settings, successfully making picture robbery harder and significantly less engaging.

Key Features:

• Empowers you to transfer a custom watermark picture and set its position.
• Gives you a chance to control the straightforwardness or obscurity of the watermark.
• Offers a review alternative.
• Gives you a chance to incapacitate simplified and right-tapping on pictures.

Conclusion

The WordPress Media Library is appropriate for some clients as-seems to be; be that as it may, on the off chance that you require extra usefulness you could be left needing. Out of the case, WordPress’ usefulness needs for a few clients who work media-overwhelming sites.

The modules we’ve proposed in this post concentrate on amplifying the WordPress Media Library’s usefulness, and in addition shutting the hole on some of its confinements. Regardless of whether you’re searching for another approach to sort out pictures, a strategy for applying credits to your media, an option transfer technique, or even an improvement strategy or two, there ought to be something here for you!

It is a worldwide popularized concept, that social networking platform is virtually guided by the preference and empathy of the public. With millions of users active on its online domain, Pinterest is continuing to make effort to be more and more perfect from the perspective of its regular customer. So the engagement with online discoveries is taking them up with the machine learning as the new prospective to maintaining the position.

We all know that people meet at Pinterest to share videos, images and their preferences in the online platform. And if the contents seem to be perfectly fit for them, of course will be retained in the platform. The recommendations driven by the contents are encouraging them to buy products. And of course to make the recommendations work, they need to rely on data-driven techniques and other experimentations.

The experts from Pinterest’s say that experimentation is definitely a main part of their role. Hundreds of changes are brought to the experiment for staying alive in the competition, were some leads to success and other may drag down to wrong point, but yet chances for improvement are many. The approach to discovering and solving a problem deeply lies with the authenticity of the direction you move.

The advantages of this platform are many:

• This social marketing platform is built according to the preference of the common people as they save those preferred photos, videos and contents into this virtual board. Here they doesn’t have to go on for researching like following the clicks of its users or like measuring the time users have spent on a particular post. But the algorithm can do the task, by just checking the post that have pinned by the majority and so how can it be related to a future user.
• Most of the companies are spending their quality times on inferring the preferences of their client. But at the Pinterest users are directly pinning their interest on the board, or in a way the website works on sharing the interest of their customers.
• The platform is definitely growing with strong base of their users and is concentrated on the following three nodes.

1. The connection between different users of the platform
2. The category of the items they pin
3. The board preferred for pinning

• The provision for customization is an important effort from the company for actively strengthening their base.
• The activation of the pinned searches is yet another advantage of the Pinterest for finding the pinned images that are similar to other picture. Not only can the images as a whole, but the some part of the image also be searched in the pinned library. The user need to click on the particular object in the image and can search for the object to find its availability on the picture. In fact the result is often drawn by searching each and every point in the image, thus finding the exactly matching ones.

In case you are searching for a bed coat, what can be the fine idea for searching? To send 1000’s of similar collection of kitchen sink, or just a set of recommendations that could rule you to design a perfect fresh one. Whatever be the most preferable decision, the company could judge it by simply carrying out certain experiments with the note of a machine language. Many experiments like these are conducted for indulging in the right track with the customer.

Apart from actual testing there is no other way for finding whether the audiences will accept the new presentation that is designed to them. It is true that you cannot assign someone to judge that a particular pin is going to get the user preference. But at the same time, a machine learning algorithm can suggest on that accurately by doing the approximation with the past data.

Anyhow the concept and the approaches are changing so frequently that a particular technique cannot last for a long period. It changes frequently, may be in a day or even in hours so updating you with the technology has become so much important. The machine learning equips the application to move up with the user preferences and change, making the real-world engagement so much possible.

Search Engine Optimization (SEO) is a spectacular phase of online technology that is claiming the credit of tremendous changes in web business. If someone thinks that a particular strategy can make their website excel in search engines for a quite long period, it is wrong! SEO is evolving day by day and so its implementation too.  Some of the root principles like content marketing, technical mark up and link building have been in the limelight of SEO, but now the experts are expelling its old format from the scene.

Now the lightness in accessing contents has become a priority among the users. For example the Accelerated Mobile Pages (AMP) is encouraging the publishers to release their contents in the simplified format for the users to access it quickly.

1) Elaborating the Utilization of Accelerated Mobile Pages

In fact Google, Facebook, and Bing, all these online giants are doing their best to make the content access easily and quickly. They are equipping the publishers to get updated with their new facility and thereby cutting down the access time. Most of the advertisers nowadays are trying to incorporate the AMP technology to their website after realizing its potential in getting attracting by the major search engines. The “carousel” Google’s feature prefers the website with AMP technology to other websites.

What is the Real Purpose of AMP?

The best answer is that it helps your website content reach out to the customers more quickly and easily. But at the same time the content relevancy must be protected without over loading flashy animations or videos. However making your website AMP supported can really work to solve the ranking issue on mobile search engines.

2) RankBrain            

New and Productive technologies are added on regular basis by Google, which should be seriously followed by webmasters to maintain the role of their website in top position. Google’s RankBrain is one such innovative concept, helping the searchers in finding out the most relevant results. The mystery is that nobody knows the factors that are making the contents favorable to the RankBrain or technique of sorting out the content relevant for the searcher. Any how the technology has gone through many iterative test phases and the updates have made it work according to the search preference of the users.

The Relevance of RankBrain in your Business

It explores the need for focusing on contents that are relevant for the searchers or writing contents that are interesting for the audience, rather than developing keyword based articles. The topic selection can be done by considering the social media preferences, the search engine history or those topics which received high traffic on recent times.

3) The Increasing Popularity of Voice Searches and Bing

Nowadays with the wide usage of smart phones, voice based searching is gaining too much importance. The apps like Amazon Alexa are encouraging the voice searching and according to general information, voice search is covering the 20% of all other search format.

Anyhow catching up these modifications is too much important for preventing your website from slumping down the graph in the search results.

Updating in the SEO is too much integrated with the need of the time and so the reason for further changes does get moved with the urgency of the existence. Last year it was all about the prominence of the mobile friendly web pages and now it has been replaced with Google’s AMP. With the new launch of the technology, it is definite that one should foresee the impact of the AMP in Search Engine Optimization (SEO).

• Understanding AMP in Detail

AMP is clearly open source software that can be used by the web masters for conveniently loading mobile optimized contents easily on preferred devices. Recently Google made clear of its priorities like adding up of videos, animations and ads, all these must be loaded easily without any mess.  They want a standard code applicable to all devices that is making things easier for the contents to get updated on all types of device with same principle. In other case different source code has to be updated depending upon its flexibility to a particular data and so with this open source you can use any kind of mobile, tablets, laptop etc.

• The technicality of Google AMP

In fact the AMP rides on the existing application of the Google and it strongly supports the users in loading the Web-pages easily. Moreover it supports the owners in loading light weight web pages with maximum optimization. The application which is powered by JavaScript, works differently from a mobile optimized version. According to the experts, the desktop version can be considered as the standard or the most preferred version. Whereas the AMP and mobile version do have its own specification that gives both of them an individual space of performance. In AMP the website masters can do upload the ad directly just by considering the size and view of the application.

• Is AMP meant for a particular website type?

Even though AMP focuses with different scale, it is not exclusively meant for a particular website type. Instead it do support the new contents that are published online and is often as listed as the top search result in the AMP activated phones. Along with that it does support the websites that are into ecommerce business.

The need for updating your website to AMP is very much important as the strategy for a successful marketing. This is mainly because the application has strong effects on the search engine filtering and also on improving the interest rates of your advertisements online. In a way the AMP has strong similarity with mobile responsive pages, trying to get in the same track of relevance as the former.

• Why AMP has become a criterion for Google?

As a web surfer, you might know the most common thing that makes you distressed. Definitely, dragging search results and so everything that works for making it in the perfect rate can develop user interests. The Google, as the most used search engine wants to make it the best when it comes to browsing results. And in case if they fail to achieve that part, the superiority of their rank in the market can be lagged, in spite of their current status.

• The Role of AMP in SEO

The reality is that AMP has not yet been certified as a ranking factor and so cannot guarantee top ranking with its addition. But can contribute to ranking, if all other factors keep the equilibrium of being perfect. Even though all such conditions persist it is true that without a mobile friendly website, it is harder to be successful in the marketing strategies. The recent analysis has proved that combined use of mobile and Google is increasing so much today, the urge for information at any time is complementing to the practice. And even if the direct impact of the AMP on SEO is very much less, the importance of the application among the mobile users is being recognized.

In short the main aim of Google by choosing the AMP is to blend the application and device to give the best user experience. It wants the information to reach out to their audience with less processing time and that too without any alertness.