Mobile Play a Major Role in Marketing and Advertising in the Year 2015

Few Mobile Predictions that Going to Become a Reality in 2015

As you know, online marketing was first focused on desktop and laptop users and has expanded with mobile devices thanks to their ever growing popularity worldwide. Also, major mobile manufacturers are competing each other by rolling out smartphones and tablets every one or two months. Marketers and advertisers have leveraged this opportunity and come up with mobile marketing strategies to attract a major chunk of mobile search traffic to their website. Here are some predictions made by experts from marketing industry in terms of the impact of mobile in the year 2015.

Thanks to “Phablets”, a Mobile Traffic to Grow by 30% in 2015

It was in 2011, when major electronics manufacturer Samsung introduced its first Galaxy Note smartphone, which sported a 5.3-inch touch screen that has left many US mobile industry observers wondering about the viability of the “phablet” device. After the initial success, Samsung then rolled out three more Galaxy Note devices, each sporting a larger screen than the last. This has motivated other mobile brands such as Motorola, LG and HTC to release larger-than five-inch screen smartphones, and even Apple rolled out their first “phablet” few months ago.

According to Chitika Insights, the North American (US and Canada) mobile traffic by screen size is growing year by year. According to their recent survey report, the “phablet” web traffic driven by users of five-inch or larger devices grew from 6.9 to 17.9% between September 2013 and 2014. The survey report also points out that it is reasonable to expect that about one-third of North American smartphone internet usage will be driven by these devices, by the time 2015 comes to an end.

Rising Popularity of Domestic Mobile Payments in Emerging Markets

Mobile payments have authoritatively entered the wider US national consciousness with the introduction of Apple Pay. While Apple, Google and other major players are still in the beginning phase, the technology has already gained much more attention in other parts of the world. Popular mobile carrier Vodafone has introduced M-Pesa service which is an SMS-based mobile payment service and it has been successful in South Asian, Middle Eastern and African countries. The company recently rolled out this service in Eastern European areas where mobile devices are becoming increasingly abundant and low bank account ownership rates.

India, which is one of the major emerging markets in Asia has been seeing the rising demand for a variety of mobile payment services. This has been a de facto method of money transfer, especially for the country’s lower and middle class people. According to experts, this trend is unlikely to slow as the mobile ownership is expected to increase year by year. Marketers and advertisers operating in these areas will have the unique opportunity of interacting and engaging with a rising number of users that are not only comfortable in buying items with their smartphone but they disputably prefer it.

Proximity Technology will be Play a Significant Role

For the past few years, marketers have been utilizing low-energy Bluetooth and other proximity technologies and their applications range from a promotional “ping” when a customer walks nearby a given product, to heat maps showcasing how they move through a brick-and-mortar store. Many experts say that many businesses, irrespective of their size did not completely utilize the potential of proximity technology in terms of experimentation and deployment. They will expect this situation to shift in next year with beacon-enabled technology becoming somewhat more stable.

Most experts in the marketing industry are suggesting the use of third-party SDKs to insert proximity functionality into existing mobile apps. They think this is the best strategy to increase adoption, which in turn will help to accelerate retailer initiatives. In addition, the user proximity application for manipulating things such as in-store displays instead of a push message to the smartphone itself is seemingly less intrusive and a better means of expanding the in-store experience of the customer.

With the expanding of mobile internet coverage, it is time for business enterprises turn their attention towards mobile users and come with campaigns that really will pick their interest and induce more conversions.