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Boosting Your Instagram Marketing Campaign with the Use of Four Exciting Tools
Instagram which is a photo sharing site is now getting popular among Facebook users, and according to the Global Web Index, Instagram grew 23 percent compared to its parent company Facebook which grew only 3 percent in 2013. As people are more attracted towards visual content, image sharing sites such as Instagram and Pinterest are getting more active user traffic when compared to social networking sites such as Facebook, Twitter and Google+. Recently, Instagram rolled out new features taking its users to the next level of their social networking experience.
Even without these new features, Instagram is already an established social media platform. For instance, it has over 200 million monthly users who share sixty million photos every day. For marketers who are looking for tactics aiming at increasing customer engagement can use Instagram as images and videos attract more users than any other type of information.
According to Socialbakers, more than 85 percent of the most engaging content on Facebook is imaged in 2012 and one year later, that number increased to 93 percent. So, if you are not creating visual content for your target customers, then you are missing out the golden opportunity to connect with them. If you want to gain the benefits from the new Instagram features for your marketing needs, here are the four interesting tools that can provide the necessary boost for your campaign.
IconoSquare
Formerly known as Statigram, IconoSquare is a top-notch tool for managing and improving your Instagram account. This is achieved by offering loads of stats, including the number of followers you have acquired or lost within a week, growth history of comments or likes, best time to share images, and what your engagement was like over the last month. Other features include a viewer for easy navigation through images or video, the ability to conduct a contest, and management of conversations such as directing messages via Twitter. The most important feature of IconoSquare is that you can promote your content in other social media accounts. For your Facebook followers who are not on Instagram can view your content by installing a photo widget. To use IconoSquare, you just need to sign-in using your Instagram account details and then you are ready to use the beneficial features of this amazing tool.
Search Instagram
As you know, search is an important aspect of online marketing and for businesses, there are various kinds of search tools such as Google Alerts and Social Mention that will help them to connect with their target audience or attract new ones. When it comes to searching new trends in Instagram, you can use Search Instagram which provides you the ability to search for images related to your industry by using location or hashtag. You just need to type in the keyword and you can see different kinds of content appear based on your search query. Also, you can hover over the selected images and see how popular they are by viewing the amount of ‘likes’ it has got.
Websta
Websta is another image management tool that can will greatly help in improving your Instagram account. Also known as Webstagram, it offers useful features such as album creation, stats and web viewer. Websta also provides other unique options such as Repost This, a Follow Me button and search tools. There is a community blog section in Websta where Instagram members can interact and seek advice, a board to organize posts into groups and the ability to send direct messages to Instagram users.
Repost
Using the Repost app, you can repost your favorite photos and videos on Instagram while still giving acknowledgement to the original source. This pretty neat app is available on both Google Play Store and the iTunes Store. With the help of Repost app, you can find any image you like and repost it and it is somewhat like retweeting on Twitter. This app also gives you the ability to choose the filter of your liking, as well as where to place the attribution button.
With the roll out new features by Instagram every few months, marketers are expecting the popular image and video sharing platform to pay more attention to its users, so that marketers can get more opportunities to utilize their benefit.
