Avoid Dead Link Strategies for a Safe Link Building

Link Building is one of the most important aspects within off page optimization techniques.  Proper handling of Link Building can help you gain a lot of traffic. Acquiring unethical types of inbound links will be very risky and such links if caught by Google’s Penguin algorithm will make your site penalized. Recovering from such penalties will be very difficult as well as expensive. Placing such bad links only helps in taking away quite a good amount of bucks from you. So, what types of links must be avoided to get ranked high within search engines???

List of Inbound Links to avoid

Here are some types of links that you must take care of, these types of inbound links are noted and penalized by Google.

1.Paid Links

Acquiring paid links are very risky; it’s just like paying bucks for being penalized. Within the post-Penguin era, Google have declared to stay away from paid links. There are many people who are still using these kinds of links for more than two or three years and are not caught by Google, but it is sure that such sites will be penalized within the upcoming Google updates. So, it’s always better to stay away from these kinds of links.

2.  Link Exchange

Link Exchange or Reciprocal link schemes are one of the common link building practice seen from a long time span.  Link Exchange is something where the web masters provide you links within their website with a guarantee to link back within their web site. But recent studies and researches have proved that such types of link building do not provide any sort of SEO values nowadays. Such links only offer referral click through traffic rates for the users.

3. Article Directory

Article directory links are one of the best links, which offers the users maximum traffic. Such links are high quality ones and very easy to acquire too. But nowadays people use spun and low quality contents to gain more quality links from such article directories. Such an unethical way of getting links have been penalized and as a result such a way of link building is quite a risky one too.

4. Low quality Press Release and Directory links

“Low quality contents never wins the race…”. Those sites with poor quality contents and lack of authority guidelines are penalized. Be sure that you go for high quality that is High page rank sites for building quality links.

So, these are the main list of things one must keep in mind to avoid Google penalty. Always go for ethical means of link building, which are safe zone of SEO.