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You Improve Online Brand Visibility by Using Offline Marketing Techniques
These days, businesses are now investing heavily in online marketing than compared to traditional marketing (newspapers, TV and radio) as the former can be easily measured and is often less costly than the latter one. Some of the widely used tactics in online marketing by businesses (irrespective of size) include social media, webinar, phone/video, blogging, search optimization, online publishing, email, online conferences, online advertising, and more. But this does not mean there aren’t still plenty of offline marketing strategies that can be a help and support your business’s brand name. In fact, highly effective marketing tactics tend to take advantage of both online and offline initiatives to create a multi-faceted, well-rounded approach.
Networking Approach
When it comes to networking, face-to-face interactions are still considered as a valuable form of it and it can help in driving online traffic to your website when your new connections are inspired to learn more about you and your business. Being able to put a face to the name can help to create a deeper sense of brand loyalty among your customers, so do not ignore the importance of a good old-fashioned handshake. You can make your own opportunities for in-person networking by joining organizations where your target audience is likely to be found. This networking can be augmented over time with audience at national conferences for those same organizations.
Seeking Print Publications
Similar to getting more brand value via SEO, you can get the same benefits through print publications as they are valuable in terms of offline marketing. For increasing your brand visibility and to showcase your expertise to your target customers/clients, you need to obtain relevant placements in industry magazines and journals. You can add print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both a web version and the print version of a publication. However, do not seek out print publications just for the sake of it. You need to be selective just as with your online publishers. Make sure that the publishers are relevant to your target audience and well-established source of information.
Direct Mail
Direct mailing is an effective lead generating tool even though they are less affordable than online marketing. Some members of your target audience may appreciate receiving direct mail as it seems more customized. And the practice of sending direct mail for marketing campaigns is still giving some benefits. According to a 2014 statistics conducted by Compu-mail, some members of your target customers may actually prefer direct mail communication to any other method of internet communication.
Print Ads
Just like to publish your articles and PRs in well-known publications, running print ads is another tactic for getting in front of more potential customers. However, it is significantly more difficult to track the ROI for print advertising than it is for online ads and they can often be more costly to run (such as Google Adwords), so you need to consider your options more carefully. If you want to make sure that the members of your target audience will see the ads, then you have to position them in highly targeted print publications. If possible, include a QR code or a URL in the print advertisement to send visitors to the landing page, which help you to track these ad campaigns effectively.
Cold Calls
Similar to direct mails, cold calls have that personal touch which often resonates with interested customers. Compared to emails, phone calls are more personal and demand an instant response which can be both good and bad. Before making calls to your target customers, make sure that you have concrete reasons for why you are reaching out and be mindful of the time of your call’s recipient. Also, cold calls are a great way to reach out to potential partners in marketing about a collaboration opportunity, like producing content together or hosting a webinar.
These are few offline marketing tips you need to know about so that they may become handy for you when developing brand awareness campaigns. You need know that offline marketing still gives benefits similar to online marketing when it comes to brand exposure, reputation, ROI and sales.
