You can Include Redesigned Google Maps in Your SEO Efforts

For years, the internet search giant Google has been trying to update its services such as Gmail, Youtube, Google+ and Google Maps to attract new users and to hold on its position as the number search engine in the world. Due to its high popularity, businesses have been using it as marketing platform for implementing their marketing strategies to promote their products/services online. For helping businesses, Google improved its services such as Google+ and Youtube and added features that will assist businesses to realize their marketing goals. According to many SEO experts, Google Maps is highly beneficial for local businesses to indicate their presence online. Local businesses such as restaurants, tourist homes, car workshops and movie theatres can utilize Google Maps combined with some SEO techniques to improve their visibility and target new audiences.

Say Hello to New and Redesigned Google Maps

Past one year, Google has been working on redesigning its Maps service and adding new features to improve user experience and to make more compatible in mobile platforms. The popular search engine started their work in May 2013 and now completed their work and is now ready to roll the service for users all over the world.

• Providing more information – Prior to their revamped Maps roll out, the map service only provided the location of the place or local business you been searching for and you have to separately search for more information about that place like reviews. But now Google has included a feature that simultaneously displays both location of the place and reviews about that place you have been searching. 

• Full of rich media – The new and revamped version of Google Maps helps you to better explore the places you wish to visit before you really go there. The much improved Streetview feature have 3D views of places you want to visit and there is an easy to navigate image carousel available at the bottom of your screen which consists of high definition images of top tourist destinations that are available at your fingertips. 

• You can view real time traffic – Now you view real time traffic report in Google Maps and based on the current traffic patterns, the Map can tell you how long you traveled by car, cycle or by simply walking. 

• Related results – If you are looking for a coffee joint near to your locality, Google Maps will show it along with other coffee located near your area of interest. This is one of the user-friendly features introduced by Google with the aim of simplifying location search. 

You can Develop SEO Strategies based on Google Maps

In my opinion, Google Maps is a perfect platform for local businesses to attract target audiences by getting professional help. To increase that chance of seeing your business in the revamped Maps service, you can concentrate on getting favorable or positive reviews so that users will take an interest on your business based on the reviews you posted on the Maps. You can include more photos of your business with the help of Google Places dashboard and don’t forget to include photos on your Google+ local page. If you want effective and long lasting SEO tactics to promote your business through Google Maps, you can approach a reliable SEO service provider specialized in offering client specific solutions at reasonable pricing.