You Can Expand Your Social Presence through Instagram

If you want to attract considerable social media traffic to your website, first you need to establish your online presence in any of the social media platforms such as Facebook, Twitter or Google+. When it comes to social media sites, people look for information that is informative and eye-catchy, so the ideal solution is to post images or videos related to your business in sites such as Youtube and Pinterest. There is another site called Instagram which is an online photo-sharing and video-sharing social networking site that enables its registered users to take photos and videos and you can share them in other social media sites such as Facebook, Twitter and Tumblr. In the last few years, Instagram is getting popular among marketers and advertisers as it got millions of active users. Instagram has become the effective marketing platform for businesses to post photos with quick messages to their targeted audiences.

Creating Perfect Instagram Marketing Strategy

According to many marketing experts, small businesses can benefit from promotional campaigns done on Instagram as it is free of cost and can expect high in returns. Also it is the effective way to promote your site by posting relevant images and short messages in Instagram. Here are some suggestions which can help you in building better Instagram marketing strategy for site promotion.

• As you know, Instagram was first introduced in Android and iPhone devices as a mobile app but there are people who like to access it on desktop platform. So, Instagram introduced desktop profiles in November 2012 and marketers utilize this opportunity to target their customers more effectively. Create an Instagram profile for your business and post images from products/services to images surrounding your company.

• When you are interacting with customers, you must not forget that you have to give something like a reward to your customers/followers so that they will come for more. There are some companies which conduct contests for their followers and others offer promo codes or discounts to their loyal customers. To keep them engaged in your profile, you first you need find out what your customers really want. You can use their demographic information to know what gets their attention and try to put together your editorial calendar for maintaining consistent content.

• Another way of gaining attention of your audience is conduct an event related to product/service promotion through your Instagram profile. Add hashtags to your conferences so that attendees can follow you on Twitter and Instagram and they can show it to others about what’s going on through tweets or images.  By doing this, you can able reach more people and can increase engagement with your followers/audience.

 Rectifying Spelling Mistakes or Errors in Your Messages

Sometimes when we post messages in Instagram, grammatical error or spelling mistake can happen. It is very frustrating for you to rectify the mistake as Instagram doesn’t have built-in text editing function just like in Facebook. Normally, when there is mistake in an Instagram post, marketers will try to delete it, edit and then re-post the message. If you follow this procedure, you may lose precious amounts of ‘likes’ and comments that occurred prior to its deletion. There is another way in rectifying the mistake and it done by pulling up the photo with spelling mistake and click on the comment and swipe over the original psot copy. If you do that, a red trashcan will appear on the right and you can click to delete the copy. Now add new comment, send it and go back to see the updated version of the post copy.

You can Get Professional Assistance

If you want to increase your social media visibility, you need to approach professionals who are very good at social media marketing. There are skilled and experienced specialists who provided marketing solutions via various social media platforms such as Twitter, Facebook, Youtube, Pinterest and Instagram. It is up to you to choose which social platform is suited to fulfill your marketing goals effectively. You can consult with SEO firms which are well established and they have a team of experts who are willing to help you in any way they can. The solutions offered by these specialists are well below your budget expectations and are long lasting.