You may have heard the phrase “content is the king” whenever you search for new ideas for your content marketing strategy. Everyone in the online marketing industry now knows the importance developing quality and informative content. As you know the fact that for years, Google has been trying to tell website owners and marketers about posting genuine and fresh content and Google intensified its awareness campaign with the release of Hummingbird algorithm. Several reputed brands have tasted success in creating well-crafted content marketing campaigns and gained more ROI and other related benefits. But creating crowd-pulling content is not an easy task as one would think and it requires relevant knowledge, convincing skills and need to avoid the use of old marketing tactics. If you are running a business enterprise and invested a lot of money and your energy and still didn’t get the results as your expectations, perhaps following explanations may help you to find what went wrong with your content strategy.

• Too much Focus on Sales – One of the main reasons why many brands’ content marketing strategy fails is that they give too much on sales and give enough importance to loyalty when it comes to creating content. It is kind of understandable to say that when concentrating on loyalty you decide to invest in your most profitable category of customers, i.e. the ones who return to you for more. According to experts, you need to invest your money and energy smaller and precise actions instead of spending your resources on highly risky and big budget campaigns like the viral video campaign done by the Canadian air carrier WestJet that became short-lived and forgotten. You need to focus on gaining loyalty of your customers through smaller and well-targeted content marketing campaigns thereby maintaining closer business-customer relationships. 

• Afraid of Testing Your Strategy – Many experts are of the view that if you got an exciting content strategy don’t be to test it and may produce results beyond your expectations. You need to constantly new strategies and don’t get afraid that it will fail as failures will give you the opportunity to come up with better alternatives. 

• Lack of a Well-Organized Plan – To taste success in your content marketing campaigns, first you need to come with a well-detailed content strategy that clearly defines your objectives, roles, terms and responsibilities. Devising a strategy that is clear and with insight is essential for your success. As you are aware, there are lot of things to manage that starts from editorial calendars, training and managing of authors and editors, performance measurement, content approvals and so on. So, you need a well-crafted plan before executing your content strategy.

• Underestimating Your Customers – There are some brands that showcase utterly boring ads which are typical ‘product talk’ that do not attract any interest from the customers. Today’s tech-savvy generation knows what to look for with a sharpened ability to detect whether a brand’s approach in content marketing is genuine or not. To stand from rest of your competitors, you need to come up with a real story that helps in getting enough support for your brand promotion.

Only Informative and Relevant Content Drives More Traffic

For getting more search traffic and thereby getting more conversions, you need to come up with a unique content strategy that is designed as per your customers’ interests and for that you get help from professionals who know how to utilize search engine and social media platforms for increasing the chances of your successful content marketing campaigns.