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SEO has evolved out to be one of the inevitable parts of every business, and many are wondering how much they have to spend for SEO in the coming year. Here are some reasons why one must put more bucks for SEO.
Top five reasons to increase SEO budget in 2014
1.Creating Back links and gaming the system
It’s a common practice that the website owners use many techniques to create back links for their web page. For this they select unethical methods that are using those methods which are used to game the system. Some of the common practice used to game the system are using spun articles in too much sites, creating duplicate contents and making links out of that, excessive social bookmarking, paid links, keyword stuffing etc. These methods are no longer accepted by Google; Google tracks such web sites and penalize them. Google only accepts what are “natural“, all others will be noted and penalized.
2.Methods to recover from Google Penguin takes away a lot of bucks
A lot of websites are penalized by Google, when each Google updates are launched. Escaping or recovering from Google penguin is quite a difficult task to carry out. Recovering from such Google penguin is quite expensive too. What is the first step to carry out to recover from penalties?? A full SEO link audit will help you identify problems and help you built a safe path of recovery.SEO link audit helps you identify each problems which has caused your web page a drop in SERPs. Even though your web page has not been hit by such updated its always better to do check SEO link audit once in a while. This will help you save your website from future problems. Anchor text ratio, domain diversity and content types are the main listings in Link Diversification, which is always been noted by Google. If your links are of low quality then its sure that you are within a high risk. And thus a proper link profile audit will help you a lot if your back links will create any problems.
3.Target a lengthy and unique content
Lengthy and informative content are always liked by Google. An article with 1000 or more than 2000 words will be ranked out to be the best ones. Nowadays people search about a particular topic and want to know a broad section about that topic. So, it’s always better to create an article which is quite lengthy and informative. Google helps your article get exposure by including high quality articles within “In depth articles”.
4.Need of content marketing strategy and its importance
“Content” can be considered as the backbone of SEO. One can have an awesome path in SEO, once they are well in content marketing. Creating useful, informative, interesting articles will always helps you in crafting a best content marketing strategy. Recent studies have been proven that to make your brand well popular in 2014 be sure that you create a best content strategy. If you are having a best content strategy plans in 2014, its sure that your web site get maximum exposure, traffic as well as conversions. Once you have a unique and creative content strategy you can be sure that you succeed within your top competitors. Google always penalize those contents which are duplicate ones, so be sure that the contents you create are of high quality and are unique among others. A content which attracts the readers and makes them go through it fully is considered to be the best one.
5.Importance of social media in 2014
Social Medias have created a very big impact since 2013, and it’s sure that they are going to lead a very good role in 2014 too. Social media’s helps you gain more and more visitors as well as scales you up in SERPs. The top four social media sites which help you gain better results are Google+, Facebook, Pinterest and twitter. Regular updates within social media help you a lot within the coming years. Social media optimization is the best part of SEO which will bring fruitful results if you focus on it regularly. So, the effective method will be to outsource social media management.
