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The primary objective of SEO is to improve the visibility of websites in various search platforms such as Google, Yahoo and Bing. As you know, most people prefer Google as it is considered as more user-friendly than compared to others. To gain better search rankings and to avoid the wrath of Google’s algorithm updates, website owners make hard efforts to attract quality visitor traffic. But sometimes, due to outdated web designed structure and non-compatibility in mobile devices you may lose your precious SEO rankings. Then, it is time to redesign your website from top to bottom that will helps in recovering your lost SEO glory successfully.
- While redesigning your website, make sure that the XML and HTML sitemaps you created will Google and other search engines to find any existing content and new content that has shifted to new URLs. After creating an XML sitemap, you have to submit it to Google or any other search engine to dispatch the crawling of any new or existing content that has been moved. To ensure efficient crawling and indexing of moved or new content, you have to combine the above said procedure with page level 301 redirects.
- To improve the functionality of websites, most website owners include third party tools with the aim of making their sites more user-friendly. But with the advent of time, these tools become outdated and are not complaint to modern functionality standards. To ensure that customers stays longer on your site, you need to determine whether the installed third party tools are slowing your site speed or whether they are in working condition or check any new versions are currently available.
- According to many SEO experts, website redesign is the perfect opportunity to evaluate your marketing strategy and you can able to figure out which keywords and landing pages are having SEO value and which ones are not. By determining these factors, you can able to prioritize during the site redesign. During your site design efforts, you can exclude those keywords that are not attracting quality traffic and those landing pages that fail to convert site visitors into leads or sales.
- Site redesigning can also be taken as a perfect opportunity to enhance your content strategy. You need to determine which all the content is attracting visitors or which content is not pulling user traffic. You need to come up with ideas that will be easy for users to find content they are interested in. You can add relevant images, videos or animations to your content to make it more eye-catching.
These are some of the suggestions for redesigning your website to improve your SEO rankings in leading search platforms. To help you with your redesigning efforts, you can consult with a service provider which possess a team of skilled and experienced web designers and SEO specialists who come up with solutions tailored to your SEO requirements. By changing SEO tactics from time to time, you maintain your current ranking position and will gain upper hand over your competitors.
