When it comes to online marketing, social media sites such as Facebook and Twitter are the perfect platforms to attract new traffic to your website. We all know that Facebook is the most preferred site for businesses for carrying out their marketing campaigns, but the 140-character text messaging site Twitter is not far behind as it is now helping businesses by offering them services such as Twitter marketing and Promoted Tweets. Recently, Twitter has launched an interactive guide for enterprises especially in the small business sector for better utilization of their social network. Those who want to divert considerable amounts of Twitter traffic to their site can use this guide for developing cost effective marketing campaigns.

Familiarize With it

The interactive guide covers everything from creating an account to how to boost up sales and measuring the results. Also, the guide is designed to let its users to choose their own path based on their level of experience and here is the detailed explanation of what you can find in the guide when you open it. First, when you open the guide, you are provided with 3 statements and they are:

• I don’t use Twitter – This section is for beginners, where you can learn the basics such as what a Tweet means, @Mention, Hashtag and Follower. Also, you can learn how to use the micro-blogging site for finding new customers and how to connect with the existing customers by importing all the email contacts. Twitter will help in setting up a profile and you are provided with a free checklist for starting your Twitter marketing campaign. 

• I get Twitter but Need to Create a Strategy – In this section, those who are familiar with Twitter can get the necessary information to build their own marketing strategy. Here, you are provided with a template so that you can follow for structuring your Tweets throughout the week. For getting more engagement for your Tweets, you are provided with tips for how to attract followers for interacting with your Tweets. Also, you can design engaging Tweets on few templates provided by the social networking site. 

• I Know Twitter basics but want to take my marketing to the next level ­– This section is for experienced users, here they can learn advanced tactics such as how to compose Tweets to get followers to take a specific action. Here you can get necessary tips for composing Tweets that will provide incentives to shoppers that will in turn drive more sales. Also, here you can get information about how to measure results of your Twitter marketing campaigns. Finally, there is a downloadable guide available for you that specifically talk about Twitter ads.

It’s Time to Start Your Twitter marketing Campaign

With the help of Twitter’s interactive guide small businesses can develop strategies based on their business objectives and the category customers they are specifically targeting. As you know, Twitter has about more than 500 million registered users and handles more than 340 million tweets per day. So, for targeting considerable amounts of Twitter traffic to your site you must have adequate know-how about Twitter marketing otherwise you must get help from a professional who is good in this area of specialization.