Quick Review about Dreaded Google Penalty
April 5, 2014
Content Marketing to Build Brand Trust
April 9, 2014
AdWords has become a very necessary aspect for businesses who wish to drive huge traffic to their websites. Due to the increased demand for AdWords, this consequently raised the price for clicks. In addition, because of this advertisers should keep a track on ways to boost their results without wasting their budgets. Here are some of the must do factors while working on AdWords account.
1. Do not bid on your Brand
It is obvious that people who are searching for your brand are those who most likely coming back to buy from you. In addition, it is sure that they have compared your website with many other brands. If in case other brands are bidding over your name, customers probably ignore them. It is always safe to bid on your own keywords since you have marketing budget and would make the best placement of your brand. In addition, keep in mind if you are planning to run on a limited budget, stay away from this.
2. Strategize use of keywords
Google helps you by providing broad match modifier, broad match and exact keywords. Make use of these to examine complex account structures. In order to eliminative inappropriate keywords use phrase, board and exact keywords. By using broad match keyword tool, imply that Google will make your ads for appropriate variations of keywords. Whereas broad match modifier keywords are specific, at the same time to search long tail keywords too. Phrase match keyword helps your account to trigger your ads, once a viewer looks for a particular search phrase. As said, earlier this phrase match keyword is also helpful for long tail variations. Exact match keywords are something, which show up your ads as such, as you have listed them within AdGrouops. Using a combination of keyword match types will help you optimize your account for a better ROI.
3. Group Keywords in Relevant AdGroups
AdWords used economically by raising the CTR and the quality score. In addition, for this one must make sure that, while a user looks for a search term he quickly finds an advertising message, which is highly relevant to what he is looking for. The initial step to take is to properly group keywords in an appropriate way. An account in which keywords not arranged will make you put many bucks.
4. Divide Test advertising messages for better results
Ad copy split generate better results for long term, and this is the very reason behind its popularity too. The account you carry should always test more than two ads at a time. It is because your test results always focus upon CTR and conversion rates.
