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Top Five Issues You Face When Outsourcing Website Design
There are numerous big and small web design companies each and every corner and they attract clients by offering “highly competitive” and “client-specific” web design solutions. Majority of their clients are businesses that give much importance to their website. Outsourcing web design task allows these businesses to put this important job into the hands of a team of expert web designers thus freeing them to do what they love best – running their business activities.
However, it is been reported that outsourcing web design has its share of concerns and considerations. If you have outsources in the past you probably have encountered one or more of these and may need to overcome the challenge. If you are new to hiring a web design company, then you need to be aware of five most common issues that arise from outsourcing and how you can solve or avoid these problems.
Not Understanding Your Target Audience
Many businesses have complained that there are service providers that do not know their target audience or do not try to understand them like their clients do. This concern is remedied easily by making sure you, as the business owner, are truly clear on your target audience. From there, it is just a matter of communicating this effectively to the designer. You need to be prepared to answer, specific queries about your target audience when your web design company want to prepare customer personas before your project starts. You might find during this process that you do know your customers as well as you think you do.
The Seriousness in Doing Your Web Design Project
There are businesses that complain about lack of seriousness in doing their web design project. Your web design agency might take your project seriously, but have you thought that whether it is “too creative”. Many web design companies see clients as an opportunity to reap awards for their accomplishments and develop new business from these accolades. Before choosing a partner that will help set expectations for the relationship you have to make sure that you have documented and communicated specific business goals
Not Aware of Your Area of Expertise
Another most common complaint related to web design outsourcing is the lack of knowledge about client’s area of expertise. Even though industry expertise is not needed to do a great job as long as the website design company has a process to learn about your customers and industry. If a web design firm does strategy work up front for a project, the team will naturally determine how to design and write for a prospect. If your service provider will not take care of this due diligence for you, it is time to look for another agency.
Not Ready to Redesign Your Whole Website
It is a daunting task when it comes to redesigning a large website and the truth is that it does not need to be undertaken all at once. You need to find out whether your web design company has the capability to do the task incrementally, basing the updates on data. The most flexible and professional designers should have no issue with this task.
Not Maintaining the Level of Customer Assistance
It is better to approach a service provider with a known track record for great customer support. If your current web design service provider is not maintaining their level of assistance, you should communicate your customer service needs clearly and document this discussion in writing. If you do not experience a change in the response time, it is probably best for to look for a new web design company. Most web design companies can tell you exactly how they plan to manage the relationship, what to expect, and can even tell you what things can go wrong.
So, before you approach a web design service provider for outsourcing website design tasks, you need to do thorough background check on the company, about the services they offered, clients they served in the past, their pricing, and client testimonials. You can visit social media sites or review sites for comments, opinions and feedbacks posted by businesses that have sought services from the company in the past.
