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Social media has always been the most influential means in business and marketing. It blended a powerful cutting edge technology to spread the intended information at very fast pace. The immense popularity of the sites like Facebook, Twitter etc have made the strength of this platform multi-fold. In the last year, these social networking sites have competed with new additions and techniques to attract the users and thus have become the favorite tool of marketers. The jaw dropping count in the number of viewers helped the marketers find their goal and thus a good return in business. The promotions through video ads and pictures turned out to be a huge hit in the previous year which was very much appreciated as the most successful strategy in product recognition as well as retention for the viewers.
Buzzing trends of New Year
The year 2014 has dawned with many expectations and calculations in all walks of life. In the business world, the arena is much more widened and marketers are spurring with passion and zeal. They are upto capture the attention of almost every person around the globe through social media. In the New Year, new strategies and plans need to be worked out to spin the prospective customers towards you. For that the trends of the year should be thoroughly considered. Some must-know trends of the year are:
Boom of mobiles
The advent of smart phones and tablet devices has drifted people from the desktop technology and brought to a more compact world. The internet access through mobiles have become more often and convenient. This has a tremendous potential in the marketing prospect. As this is the most preferred way, it is necessary to be accessible through mobile to become popular. Your site should support the mobile apps and internet. In short the year is expecting a behemoth influence of mobiles in a diversified manner, leading to a ‘mobile revolution.’ So the marketing through social media should be such that it is easily accessible through mobile phones and making it more viable.
Possibilities of blogging
The importance of quality blogs are remaining as such and it is still the best method to increase the traffic. Blogging gives proper insight about the site. Also the need of correct facts has become mandatory.
From analytical tool to predictive tool
The tools or facility that gives basic information or usage has become outdated. People are expecting more sophisticated and technological applications. Moreover, they are rapidly moving into the era of predictive tools. The predictive method involves the usage of advanced and diverse technologies like data mining, machine learning etc to analyse the current and historical information and thereby predict the future. This is more complex and these complex tools will be more preferred and opted than the simpler ones, in the present day.
G+ over other social networks
Google has always been powerful in establishing the dominance through their quality and enhanced services. Among the different social media platforms, this year is expected to be a golden one for Google + which is the networking site of Google. With their new projects, they are outpacing the popularity of Facebook and Twitter and emerging as a quite powerful one. So there are more possibilities for Google + ads which are quite up to the mark.
Highly customized products
Rather than providing a vague service, knowing, understanding and providing the right type of products to the right customer is expected to become crucial in the present year. With the presence of large number of competitors, providing customized products are becoming quite important. This involves greater expertise and cutting edge technology. Moreover this includes realizing the specific customer needs and satisfying the same. So more concentration on a customized service is expected in the current year when compared to the previous.
The importance of social media is never ending. Its significance is rather static or so far static. The inclination of human enthusiasm towards the complex is pushing the social media to come up with new aspects of marketing and business. It is expected that the present year will see the social media as a propagator of visual effects and inter-connectivity. So the marketers are trying to go with the flow and make wonders in the New Year.
