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The SEO realm is currently witnessing a fragmentation in service, expertise and work skills. Web developers and online marketing experts often take over SEO responsibilities. The demarcation line between web developer and SEO expert has gone very thin these days.
A good SEO company can cover all the aspects of search engine optimization. They will have web developers, great copywriters and web marketing experts on their team who can make a difference in positioning the business website in the first SERP.
Beginner and advanced-level professionals
A simplified way to depict and assess expertise for a search engine optimization service is by dividing professionals into beginner and advanced-level of experience.
- Beginner SEOs focus on the keyword research and copywriting aspects of the optimization process. They are well trained professionals who work hard to satisfy clients’ needs and requests. No SEO team can do without them.
- Intermediate and advanced SEO professionals have acquired additional skills such as coding and programming besides copywriting expertise. These are usually the experts in charge of the SEO services available to clients.
Other developers and usability pros
Design-focused coders
Web development often brings companies in contact with lots of other professionals who are incredibly capable of designing websites, yet fail to understand the notion of search-friendly web design. They do not take the user experience into consideration and therefore they do not worry about the issue of website usability.
SEO generalists
They are the SEO specialists that look at the bigger picture and actually understand it. They have a wide variety of skills and a deep understanding of the search process. However, the complex professionals in this category are a rare bird.
Collaborative approaches
- Internet Marketing companies are now trained to improve collaboration between various specialists. Technical IT staff should understand the search process and support the efforts of the non-technical staff so as to deliver websites that meet search engine goals, business goals and user goals.
- Understanding the various roles in search engine optimization would make the SEO process smoother and more effective.
Misleading notions
Notions like SEO specialists, SEO experts and SEO generalists can be misleading. The average marketer in need of a SEO service can be easily confused by terminology. The name is less important, the relevance resides in what a certain professional can do for your business website.
Lots of marketers now prefer to work with professional search optimization agencies that can cover for all the aspects of the search engine optimization process. Competition is tough; “what can you do for my company?” represents the most important question that the marketer will need an answer for. And the expert’s answer should include:
- Keyword research and competition analysis;
- On page coding;
- Web design;
- Content copywriting;
- Social media promotion;
- Email marketing campaigns;
- Link building and guest posting;
- Web performance monitoring;
- Analytical reports, etc.
A SEO professional with a complex skill set is a lot more valuable than a dedicated professional who lacks the sense of the big picture. Online marketing performance is so complex and tricky that this capacity – obtained through experience and extensive training – to understand website usability for visitors and search engines is a critical attribute in today’s SEO world.
