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For marketers trying to improve their online visibility and website performance, reverse guest blogging might do the trick. While some may reject it as an old concept that is being re-contextualized, specialists are convinced that this is the change we’ve been waiting for to revive guest blogging.
Guest blogging means that you are offering to post content on other sites, whereas in reverse guest blogging, you ask others to offer content on your page. Guest posting is dying because of spam and annoyingly low quality content. Its salvation lies in the use of reverse guest posting, as a way of returning to the long-lost values. And the SEO benefits of this approach are striking.
- Get voices of authority to speak for you! If you reach out to a writer who is an authority in your niche, you gain incredibly valuable support for your business. An experienced blogger writing for your website represents an excellent opportunity for future partnerships.
- Eliminate the risks of spam guest posts! The current problem with guest posting is that business owners are “swamped” in offers to get content published on their pages. This inconvenience is over: you get in control of the web pages, lending the voice to authors you trust.
- Back-links are generated! Much of the great popularity of guest blogging derives from link generation. However, with reverse guest blogging, the writer’s fans are likely to link to the article on your site.
- Provide fresh content! It is a positive experience for readers to “hear” a different voice than yours. They get a fresh perspective and have access to new and enticing information that you did not previously provide.
- Free marketing! The person that you profile for a reverse guest post will share and spread the link to the piece too, which brings extra, free exposure to new audiences. This blogging strategy could bring serious outside support from influential people.
Where to find great authors to guest post?
Although you want to aim high, you still need to keep your goals realistic: don’t ask for someone highly popular to guest post. Instead, turn to a mid-level, yet industry relevant blogger. You may already have a list of names in your mind, but if not, you can search for writers who already have social followers.
However, you need something to exchange for the writer’s content: exposure or money. If you are just starting out, you will most likely have to pay the writer. Here are some steps to follow:
– Find bloggers that made a name in your niche.
– Include a write-for-us page on your website.
– Follow the writers and message them, trying to first initiate communication and, then, build a relationship on that.
– Use social media channels like Twitter to discover great bloggers for your reverse guest posts.
The obvious conclusion is that reverse guest blogging provides serious SEO advantages that you should not ignore. This is all the more important in the context of dying guest posting because of the spam disease. Whether you have just launched a website or you have been in business for a while, you can target great bloggers in your niche and invite them to guest post for you.
