Pinterest to Roll out Promoted Pins to Attract Businesses to its Social Network

We all know that social media giants Facebook and Twitter have monetizing their social network by providing ad services to attract businesses for using their sites for their promotional campaigns. Now, the popular image sharing site Pinterest is also following the same path by offering ad service in the name of Promoted Pins with aim of churning ad revenue for its social media network. In May 2014, Pinterest announced through its official blog about a small roll out of its ad service with the aim of getting user feedback. They are rolled out Promoted Pins as a paid test while working with a small group of well known brands such as Expedia.com, Kraft, Nestle, General Mills, GAP and Walt Disney Parks. The test is conducted in the search and category fields of Pinterest’s social media network.

At the same time of the test roll out, Pinterest was looking for big brands which have capability to spend more than $1 million in advertising campaigns. This means small and medium sized enterprises cannot able to utilize Promoted Pins themselves but now it appears that Pinterest changed its track and started to roll out its ad service to reach out more businesses.

If you want to promote your website through Pinterest, then visit their ad dashboard which clearly explains about the new advertising process they have come up with. You can start by choosing one of your Pins that you want to appear in the search or category feeds of Pinterest and for that, you have to set up your targeting and decide on who want to view your ad. According to Pinterest, you don’t have to pay by impressions like on Facebook, but only pay when people click through to your site. Also, Pinterest will provide comprehensive analytics to track which those of your Pins are getting more clicks, repins and impressions, once you set up your Promoted Pins.

Develop Marketing Campaigns Using Pinterest

So, if you have decided on using Pinterest for implementing your marketing campaigns, then you have to join a waiting list by filling out a form available at the business section of the site. In one of the fields on the form, you have to indicate whether your business enterprise spends more or less than 20,000 dollars per month on advertising campaigns. Even though this statement is a worrisome for small enterprises but we can hope Pinterest will improve its policy in the near future. After you fill the form, Pinterest will inform you that they will get back to you when they are ready to get started. If you do not know about Pinterest or how to utilize its ad services, you can always get help from experts who have the experience and skills in providing customer-oriented solutions in the field of social media marketing.