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Businesses love social media marketing as they can churn more traffic to their website when compared to search marketing. In social media marketing, you can post interesting content that consists of visuals such as images and videos for attracting targeted users/customers. We know that the social media sites Facebook, Google+ and Twitter are the major marketing platforms, but in these days enterprises especially in the small and medium business sector prefer Pinterest as it now becoming an amazing tool for reaching new potential customers every day. As users are more interested in visual content, Pinterest help enterprises to post images relevant to their business with intent of attracting targeted users. For ease of searching content in its website, Pinterest introduced guided search to its mobile platform in April 2014 and now the social media site is introducing it to desktop users.
How Guided Search Will Help You
According to Pinterest, guided search somewhat resembles like a search engine but the main difference is that the when you search for something like road trips or summer BBQ, the descriptive guides will assist you in sorting through all the good ideas from other Pinners. Then you can scroll through the guides and tap any Pin that look useful or interesting to navigate your search in the right direction. For example, if you are searching for plants to decorate your home, Pinterest’s guided search will help you in getting more specific in your search – whether you like shade, indoors or succulents that match to your needs.
Pinterest rolled out guided search on its mobile version and after getting positive response from users, they decided to introduce it to the desktop platform. When it comes to desktop version, you will notice that the search bar will become the ultimate tool for finding things easier and within short duration. Also, the social media site made it simpler to filter your search by boards, Pins or other Pinners who might be searching for. For more information, you can check out the video posted in their official blog site. Pinterest will make guided search available in English to everyone in coming weeks and with more languages coming in the near future.
Pinterest Marketing for Small and Medium Businesses
Small enterprises such as startup ventures and local enterprises such as shops and restaurants can rely on Pinterest for creating brand awareness among targeted users. Similar to Facebook and Twitter, Pinterest also introducing new features for helping businesses to carry out their marketing goals and at the same time they can churn out more revenue from advertising campaigns conducted by businesses. Promoted Pins and Place Pins are the main two features introduced by Pinterest, as they help marketers to implement marketing strategies for attract new user traffic.
For promoting your products/services, Pinterest is the best place as you can post infographics, compelling photos and you can even add interesting facts about your enterprise apart from your business oriented content. If you don’t have the know-how about implementing Pinterest marketing, you can hire an expert who is proficient in this area and he/she can offer you cost-effective solution that will make sure you get the conversions that is more than you expected.
