Pinterest to Churn Ad Revenue by Helping out Marketers & Advertisers

The most popular social networking site Pinterest has announced that it had made some improvements to enhance user experience and with the aim of reaping ad revenue as its competitors like Facebook and Twitter is doing right now. As you know, Pinterest is basically a visual discovery tool which people can gather ideas or information for their different projects and interests.

By registering into Pinterest, users can create and share collections of visual bookmarks which are known as Pins that users use to do things such as organizing events, planning trips or saving recipes and articles. According to comScore and Reuters, the image sharing site had about 49 million users worldwide in February 2013 and got expanded to 70 million in July 2013. In 2014, Pinterest announced that will start generating revenue by charging advertisers for promoting their products/services to the site’s millions of active users. According to Wedbush Securities, the social networking site may churn revenue of about $500 million by 2016 and will become a major marketing platform as Facebook and Google+. In the past Facebook and Twitter introduced new features that helped advertisers to target social traffic to their ads. Now Pinterest is also in the same league by introducing new features designed especially for advertisers.

What are the New Improvements

• Guided Search – According to their official blog site, Pinterest has expanded its user base by 50% in the past 6 months and currently it consists of 750 million boards over 30 billion images. For marketers, that’s a huge amounts of data and this where Pinterest’s Guided Search feature going to help. If you are looking for something and you are not quite sure what it is then the only thing you have to do is to start typing what it is you are thinking of and the social media site will return categories and keywords that not only start with same letters but also relevant to the keywords you may be looking for. 

• Custom Categories – Initially, Pinterest was launched with almost 32 categories and after the site been rolled out, users have been searching for interests that expand beyond the available 32 categories. Now, Pinterest CEO Ben Silbermann has announced that the site has plans to add more narrowly focused categories in the near future.

• Related Pins – Related Pins feature exploit your Pinterest activity by providing you suggestions based on your interests on other pins. It is been reported that these three new features were influenced by the recent acquisition of VisualGraph which is a start-up firm that specializes on visual search.

Pinterest Marketing on the Rise

Since people love visuals rather than plain text content, marketers are now focusing their advertising strategies on platforms such as Pinterest and Youtube since images and videos have proved to attract targeted audience in the past few years. As Pinterest basically deals with gathering and sharing images, online retailers are utilizing the maximum out of this popular site for promoting their items with more visibility. If you want to attract a considerable amount of Pinterest user traffic to your business, you need professional help from service providers who have made their mark in this field. By approach a professional, you can get all the help you need to boost both search engine presence and social presence for your business and you can gain benefits such as high ROI.