Overcoming the “Writer’s Block” Syndrome for Developing New Content

How to Beat Your “No New Content Ideas” Dilemma

We know that, for developing fresh and quality content, you need to know the exact requirements and objectives of your client’s website and you will get some ideas for writing content after an intense search effort on the web. For targeting keywords and boosting up their rankings, you need to come up with refreshing and interesting content and of course, it takes some time. It is normal and understandable that every content developer, including you run out of ideas as you constantly write about a given topic from time to time. You need not to worry as there a number of things you can do to get out of this dilemma. Here are a few tips you use during those days when you are in a “writer’s block” like situation.

• Subscribing to Newsletters and using social channels – If you are out of new content ideas, here are a few tactics that will help you to get some. When it comes to developing industry-related content, you can subscribe to industry newsletters through email or you can services provided by SmartBrief, which curates articles from numerous sources and from various sectors such as tech, finance, construction, retail and more. LinkedIn is also a wonderful source for getting new ideas as it contains articles you are looking for. By clicking on the “Interest” link on the navigation bar of the social media site and clicking the “Pulse”, you will be taken to a page that consists of posts that LinkedIn thinks you like. 

• Discussions with Real People, Forums, Q&A sites and Groups – If you are exhausted of racking your brain for new content ideas, then it’s time to meet people and talk to them so that they can come up with something for you. You can generate discussions with your co-workers by sending out a department or company-wide email and tell your colleagues that you are open to ideas. Also, you can get some insights by interacting with your customers by asking them if there are topics that they would like to see on your site. Or, do they require help in understanding a particular issue. You can visit various Q&A sites, forums and LinkedIn groups which are worth exploring. You can start asking questions on these sites which can in turn spark discussions and provide you insights into what your target customers actually wants read about. 

• Staying in front of Your Computer won’t do any Good – Staying in front of your computer for browsing articles and social media posts won’t fully ensure that you can get something new. Instead of relying on tweets and Facebook updates, attend live events and meet people face-to-face rather than chatting or email. You can get new and exciting info by experimenting with products and ideas. 

• Recycling Your Old and Used Ideas – It’s not illegal for using your old and used ideas for developing new content. When it comes to content creation, you can use ideas from your old blog post you did back in 2010 because not everybody have seen it and if they did, they won’t probably remember it now. Also, people like to revisit the same blog topics again and again. This does not mean you copy-paste your old content, but you can come up with fresh angles about the same topics. 

• You Need to Relax – As with any job, content writing also becomes stressful sometimes. As pressure builds up, it is normal that you can think of new ideas and that’s why it is best to just relax for a while. Take a deep breath and stay away from your computer for a few minutes and do some relaxing activity such as listening to music, taking a walk or talk to friends. 

You Can Get New Ideas Only if You Try

Sometimes content development can be really stressful and if utilized the above said tactics, you may overcome the “no new ideas” syndrome and you will be start developing keyword rich and informative web content, which in turns opens up a greater possibility of gaining more readers for your content and get more rankings in leading search engines.