E-mail has become the most popular communication platform ever seen in the IT industry. Apart from using as a communication channel, it is also been used as a marketing tool. Most of the people are now accessing E-mails in their smartphones and tablets. In E-mail marketing campaigns, e-mails are the medium in between buyers and sellers. As a part of this, e-mails with detailed product information are sent to the customers.

E-mail: The best marketer

There are many reasons for which marketers using e-mails as the marketing medium. The reasons are:

• Cost effective solution.
• Wider reach.

The amount of people using e-mails is far more than the Facebook and Twitter users. People only care about the estimates regarding Facebook, Twitter and Instagram. No one cares about the estimate regarding e-mail activities. As per the reports, there will be 4.9 billion of E-mail users by the end of 2017 which is not possible for any other social media to obtain till now. When we need to sign up for any account in the social media, we are asked to sign up using e-mail address. And also, all the activities get notified though the e-mail ID given.

Benefits of E-mail marketing

• Ease in handling

It is very convenient to use. Personalized e-mails can be sent to each person. By using cookies in the website, we get to know what all things people are searching in the website. According to their choice, you can send custom e-mails to them. E-mails can be used to deliver messages. If a person goes for a subscription from a page, all the updates later on are sent towards their e-mail ID. If we subscribe a page on Facebook, we get to see the update only once or twice in Facebook news feed. But if you have set the notification on for E-mail subscription, you will be get notified through e-mail.

• Role in promoting business

If you send your e-mails to social networking sites, they can track the report of how many people opens it, reads it and share it. Thus the marketer gets greater flexibility on dealing with the E-mail marketing campaigns. Promotional e-mails with the sense of advertisement have no importance today. People don’t prefer such advertisings. People usually go for delete button in such cases.

• Conversions

E-mails can drive conversion rates. E-mails can drive more traffic to your website increasing its click through rates. More click-through rates can be formed if you avoid adding images to the e-mail. If images are not supported by the browser, people might not even notice the mail. Most people are more likely to analyze the E-mail by looking through the horizontal bar where we can see the subject and sender. If people do not take a look at it, the whole efforts will become waste.

Communication channel

As told earlier, E-mail has widespread use as a communication medium. E-mails are the professional medium that receives mails from marketers and work place while we use Facebook, Instagram for friends and family. Google has now customized the whole mail settings by dividing inbox into primary, social and promotional categories. Only important messages go to primary. Business promotions and subscriber notifications goes to their respective categories.

Ever-lasting marketing tool

E-mails will be ever-lasting since it is tied up with many social networking sites. Without an E-mail ID, we cannot do much of the online activities. Many social media sites had a debut, became a trend and even had a downfall. But E-mail is the only platform which is evolving every day since its launch in 1978. This is the reason behind most businesses are choosing E-mail as their marketing tool. With efficient E-mail marketing campaigns, marketing has become easier and productive.