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By Having a Mobile-friendly Site You Improve Your SEO Success in 2015
Nowadays, most businesses have mobile-friendly website based on responsive web design and to churn up some ROI on mobile search marketing campaigns. But there are some organizations that are still do not possess a mobile-friendly site, either due to their lack of resources or they do not see the value of having one. If your business entity falls into this category, and you need better exposure in mobile search in 2015 especially in Google, then now is the time to start building a mobile-friendly website before you fall behind in the highly competitive mobile search market. Here are the three reasons why you need to build a mobile-friendly site for getting some mobile SEO benefits in 2015.
Increasing Importance of High Mobile Search Rankings
It was in November 2014 when Google introduced “mobile-friendly” labels in its mobile search results and according to Google they see these labels as a ‘first step’ in helping mobile users to have a better mobile internet experience. In their November blog post, the internet search giant mentioned about introducing ‘mobile-friendly criteria’ as a ranking factor. For the past few months, Google has been started penalizing websites in its mobile search results to make sure that they are mobile-friendly and provide mobile users with an improved search experience. If you are not making your website compatible to smartphone and tablet devices, then in the near future, you can also expect a penalty from Google and demoting your website from the first page of its search engine results.
Expecting More Click-Through Rates for Your Site
As Google started labeling websites that are optimized for smartphone and tablet devices as “mobile-friendly” within in its SERPs, those businesses failing to have a mobile-friendly site can have a negative impact on their site’s click through rate (CTR). For example, if a mobile user conducts a search with their smartphone, and five of the top six search results are labeled as “mobile-friendly” and all else being equal, then the mobile user will give preference to the five top results that Google recognizes as being mobile compatible. Over time the effect of this will be less CTRs for your site which is not mobile-friendly, and more click-through rates for sites that are highly compatible in mobile devices. Fortunately, Google offers a tool named “Mobile-Friendly Test” for webmasters to test if their site is mobile-friendly or not. If a site passes this test, it will receive the “mobile-friendly” tag.
A New Source for Earning Revenue
If increased SEO rankings and CTRs to your site isn’t enough persuasion to be mobile compatible, hopefully you are losing opportunities for making revenue. Lack of a mobile-friendly website at a time when so many internet searchers use smartphones and tablets to find what they are looking for is essentially handing customers over to your competition.
The end result is that those businesses that do not have a mobile-friendly site is most likely to lose considerable revenue for their company. When it comes to mobile devices, consumers are becoming less and less willing to put up with poor user experiences as businesses fail to adapt to changing internet search expectations. In 2015, your potential buyers will find the path of better search experience, and that path leads straight to your competitors if they have a mobile-friendly site, and you don’t.
If You Does have a Mobile Site then its time do some SEO
After learning the importance of having a mobile-friendly website for your organization, you need to some SEO for your new mobile compatible website as just putting your mobile site on the web doesn’t mean that you get expected mobile search traffic. When you consult with mobile search experts, they will tell you strategies that will optimize your website to Google and other search engines. Some of the tested and proven strategies used by most mobile marketers include visitor tracking and analysis, keyword research, mobile sitemap, mobile style sheet, short phrases and keywords optimization, removing complex content and code, many more.
As 2015 approaches, you need to be ready to face new challenges in terms of mobile online search as most surveys have indicated that mobile will take over desktop platforms in the near future.
