Leveraging Google+ Hashtags for Getting more Online Exposure

Getting More Online Recognition by Using Google+ Hashtags

Google’s own social media site Google+ has started leveraging the ‘hashtag’ phenomenon that is now a big success in Facebook and Twitter. As you know that a hashtag helps people to find and join conversations about a specific topic, it can be used by business owners and marketers to maximize their presence in Google. Google+ hashtags will make it simple for people to discover your content, even if they are outside your Google+ circles. Actually, they are an efficient way to bring more visibility and more presence to your Google+ profile and your business, but these hashtags work a bit differently than you are used to.

Twitter and Facebook use hashtags to curate content by filtering updates that consist of a particular hashtag. For example, if you search #newsmartphones, your results only display updates that include that hashtag. But Google+ uses hashtags not to curate topics but to explore them. For instance, if you search a Google+ hashtag, the search network automatically chooses relevant hashtags and trending topics and returns those along with the hashtag you typed in. So, with the help of Google+ hashtags, you implement content strategies and thus gaining more SEO benefits. Here are few ways to take advantage of Google+ hashtags.

Google+ Will Assign Hashtags for You

Twitter and other social media sites depend on users to tag their own updates, but Google+ will assign hashtags for you. For example, if you included just single hashtag or used a not-so-popular hashtag, Google+ will add more hashtags automatically and that provides you additional reach. If you want adding hashtags on your own rather Google+ doing it, you can opt for that. For adding hashtags on your own, first you need to disable Google+’s automatic hashtag feature by going into your settings and un-checking the box.

Find the Most Relevant Ones

When you assign your own hashtags or let Google+ do it for you, the next thing you need to do is to find the most relevant hashtags. You can utilize the Explore section and sort through related hashtags. When you search for a hashtag on Google’s social media site, your results consists of separate box with the most popular and recently used hashtags. Then you look through those and choose those hashtags that are most likely to increase your online presence. Also, you can use the auto-suggestion feature in Google+. You need to just type anything after # and you will see some extra suggested hashtags. In your Google+ updates, don’t forget to use hashtags bearing your brand name. If you have enough followers who are hashtaggging your brand name in the relevant context, those Google+ updates are very likely to be suggested to additional followers as relevant whenever they are exploring Google’s social media site. 

Make Most Out of Relevant Hashtags

To identify which all updates make it into your Google+ homepage, the social media site uses a complex algorithm. Also, you can see those updates from people outside of your Google+ circles. This complex algorithm that Google+ uses is said to include hashtag relevance. For instance, your updates may show as “hot” for Google+ users who have known to have related interests. Also, most of these users might not be connected to you or may be outside your Google+ circles. You can benefit from shared interests by searching for a hashtag and observing the search results. Find out the topics that may seem relevant and those which people talk about, and which related hashtags they are using. You can use both of these in your future Google+ updates. You will be more likely to show up in other Google+ users’ feeds and have better chance of appealing to a wider audience.

Google+ Marketing Helps You a lot

When it comes to reaching wider audience, use of Google+ hashtags is an important strategy. And of course, selecting the right hashtag can make or break this social strategy, so take your time to tag your own updates instead of depending on Google+ to assign it for you. You can use the Explorer section to find the most trending related hashtags and learn more about your niche and how to utilize it for targeting audience on Google+.