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Our aim always is increased sales for our firm. We invest a lot on our website, search engine optimization, social media management and a whole lot of things that can give us a hike in our growth chart. The problem with these conventional processes is that their outcome might be slow to come by, depending on many factors associated with the type of our business. But do you want to know something that can give a faster outcome? Pay Per Click Advertising!
What is PPC?
Search engines such as Google, Bing, etc. and other prominent sites allocate certain space on their websites where you can advertise. There is a bidding for top ranks and there will be a fixed cost per click. A fixed charge has to be paid to the site owner by the advertiser for each click on their advertisement. This is the basic concept of Pay Per Click Advertising.
As with everything, there are both pros and cons for PPC. Based on your product/service, its demand and need, you can decide whether or not you want to avail PPC.
Ups
- PPC generates traffic right away. If you are a well searched keyword and the way your ad is presented is attractive, there will instant clicks the moment you post an ad.
- The system is quick. When SEO takes weeks and months to be put into action, PPC can be put up faster within hours.
- PPC can be a bargain if your keyword is unique. Finding a comfortable niche of keywords which are not common, can get you a low bid. This means you can avail at a rate much cheaper than normal advertising methods.
Downs
- PPC can cost a fortune. In cases where a top CEO insists upon a particular keyword and rank #1, then the bidding rate will be higher. Also, there is a quality restriction on certain specific keywords. Even if there is no competitor, you still have to pay a high sum for these.
- Junk clicks won’t do you any good. If there are only clicks and no conversions, then PPC will be just a wastage of money.
- PPC does not scale. If you attract a large amount of traffic to your site, you still have to pay a fixed rate and that only increases your budget.
Even though this remains the case, if a balance between both is found, then Pay Per Click is the most advantageous advertising tool you can use.
Tips to PPC
The success factor of PPC depends much on its content. Here are some tips you can use to put up interesting ads that can draw attention from potential customers.
- Find niche keywords
Go for specific keywords instead on broad ones. Do not use single keywords like ‘bats’, ‘dresses’ or the like. If you can point out the specifics associated with your brand, then you can score well.
- Good, Imaginative Writing Style
- Quality over Quantity
Your ad will be continuously evaluated based on a quality score. You can obtain a good one by building a history, putting keywords in your ad and choosing good keywords, etc. Also, this can reduce your score by 20-30%.
Pay Per Click is an extremely useful advertising tool if used in the right way. Hiring professionals who do PPC advertising will be a great idea to get into the system and get more conversions.
