Innovative Communication Through Infographics

Nowadays people don’t grasp information as they used to before. Unless your message is concise and visually appealing, it is not going to get into their minds. The way in which people grasp information has greatly changed. With all the distractions in the surrounding, only those things which are spectacular can catch the eye of a person. It has already been proved that 90% of the information that we gather are through our eyes. Information gathered through our eyes is retained 10 fold more effectively than audio and text medium. All these shows that infographics has a major role in conveying information in this age.

Information graphics or infographics, how it is rightfully called now, is a mode of presenting information or data in an eye-appealing and graphical style. We have been using graphs even before the arrival of the present day technologies. But now we are able to create infographics with ease for using in online media. You can just look around you to know how effective the use of infographics is. An interesting pictorial representation can speak in volumes that the same amount of text cannot. In the same way, the infographics or data visualization has a great impact in the way businesses communicate with their target audience.

Millions of bytes of information are being produced through social media on a daily basis. Infographics can play a great role in making your message to stand out from the rest. Some of great benefits in using infographics are discussed here. We people have a short attention span due to the hustle and bustle of this modern life. These infographics are able to create eye-catching displays which are more effective than printed words. It is made by the combination of color, images, movement, and content which can draw our eyes naturally towards it. Our shorter attention spans are constantly forcing us to scan through the images rather than reading the text, moreover we are more capable of remembering data which we see.

The second benefit of infographics is that they can be easily shared around in the web world. An infographic image published in a webpage can easily be shared with other social media sites. There will be an embedded code and link associated with the picture which can easily be connected to your page. They can also be effectively used for arousing brand consciousness.
A great deal of inbound links can also be formed with the use of infographics. The embedded code with the graphics can be listed on your directories. When you allow others to repost this link on their website, an inbound link is created towards your site. This will help with gaining a better ranking of your site in search engine results.

Sharing of infographics in social media will assist in increasing the number of followers and subscribers to your website. When your infographics are shared by many people in a day, you can easily reach millions with ease. It is hard to promote texts like this. You can also work towards promoting your brand name with infographics. Make infographics with consistent color, message, and shapes and add the logo of your brand along with it. This can easily create a level of brand awareness in the viewer.

When they are published on blogs, you may get good deal of comments in it. Thus you can use infographics occasionally in your blog for engaging your reader more effectively. The mood that an image creates will help you to build a relationship with your audience. When the facts you present through such graphs are genuine and educational, you will gain credibility within the group.

Finally, remember that all these benefits of infographics can be enjoyed without any hardships. You can easily create them with the tools available in your computer or in internet. This collage of information should be created in three simple steps. The first one is the find a good topic for making a collage presentation. The second thing to do is to make a design which is eye-catchy. Tips for designing can be found by searching the internet. Finally, you should remember to add credits to the work by referring your brand or name, before publishing the infograph that you have created.

Summary
Infographs are interesting and eye-catchy collages which are made for conveying information with ease. A well designed infograph can speak volumes than a paragraph full of texts. It has many benefits and is easy to create.