We could say 2013 was really eventful on front of SEO it will be massive understatements. With logs of updates Google battled against pros of search engine optimization to another levels. But again rules of Google have turned on!! Search engine optimization pros became aggressive more that it started even exploiting loopholes of Google and were forced frantically trying to clean up all undo Mountains and tactics of the past efforts of link building. It’s similar to even pros case who played their within rules.

What to do differently for 2014 SEO for keeping our bottom line and Google happy?
Keyword Anchor Text not our best friend no longer-Earlier link anchor text drives our pages to top list of Google. But now it’s the first place where Google looks by trying to weed spammers. Link anchor texts are very powerful still but need to be used more carefully than before. Better now avoid focusing on single phrases of keywords too much because Google always keep an eye on any of the websites who focuses more on exact single matching keywords for money. Now phrases are getting the Ad words bids too. I guess that certain type of company surely try protecting their cash cow. Now it’s really important to make our anchor text natural looking and well diversified. Certainly we could target specific phrases of keywords but we want to use and natural looking. You can target specific keyword phrases, but as longer phrases part we need to use it. It’s a great idea to use the phrases branded since it provide us the signals which our brands are popular already itself.

Is 2014 an year for social media
Social media are coming up now. Soon it will become one of the factors for major rankings. The spammers every time will surely lick their lips when they hear that. All automation social media tools really would make the door widely open to let spamming in. Google obviously realize this and they do some testing’s to find how the results affect it. Despite of this Google goes ahead to make Google + a larger algorithm part. Apart from that Google must get the feeling that they could track properly who shares what and who abusing systems possibly. Regardless if Google+ algorithm activity weighs more try to be more active on here. Now authorship of Google is in place now. We could view Google+ gaining some momentums at least with crowds of online internet writers and the tech savvies. Audience mainstream can be another story.
User metrics another factor not to be ignored.

From the backlinks importance if Google trying to shift away then user metrics are then bound to be a runner in the ranking’s factor. Between Google toolbar and Google Chrome, Laptops of Google and, Android mobile phones have decent ideas of what should be for the specific keyword or niche.

So don’t ignore user metrics like

• Bounce rate
• Average time on website
• Pages per visit

If we are taking conversion optimization seriously, then these statements will be surely in the top most priority already. Who don’t have interest to milk out more of their existing traffics? On the other side of this it will be one of the best interests of Google for getting ranked higher. Vice versa it will be a low click through the rate. It’s probably why we could see more websites get ranked well despite having backlink weaker profiles than competitors of them.

Change in SEO
Of course we could view the changes in other SEO areas that soon will have a change if already no change has been occurred. In the end it comes round for creating solid users experience. Keep our visitors satisfied and Google will take a note of it.

In 2014 will SEO become dead?
Seo won’t be dead either. Current search engine optimization trends to be aware of in 2014

• Content marketing
• Social Media
• Back link quality
• Mobile
• Providing values

Areas where SEO dying
Seo won’t be dead as its effective but in some areas Search engine optimization activities are becoming inactive.

• Link spamming and network
• Spinning of contents
• Press release spams