You can Improve Your PPC Campaign by Using Keyword Analysis Tactics

When it comes to implementing your PPC marketing strategy, keyword analysis is one of the most vital methods you can apply. Here you can conduct your keyword analysis throughout the lifespan of your campaign, not just at the starting level. For gaining an edge over your competitors, you need to earn your spot among the top ranks for the right targeted keywords. To earn that spot, you need strong keyword analysis skills and it will bring in traffic and let you anticipate the newest changes in market conditions.

By doing a good keyword research, you can find target keywords for your campaign as well as learn about your business objectives. Even as the industry changes, the need to perform keyword research has remained same, how you actually do it has changed a bit and will continue to do so. Since, these changes have made keyword research somewhat difficult and complex. Below are some tips that will help you in performing good keyword analysis and thus implement a better keyword strategy for your company’s ad campaigns.

Think from Your Customer’s Perspective

When you begin your keyword research, you will need to think from a customer’s or an internet user’s perspective. You need to think about what a customer would search for to find your business or its services/products. If you always stay in that mindset, you will be able to figure out what it will take to give the customer what they want. Knowing a customer’s search intent makes a big difference in your keyword research analysis. You can view your business through a customer’s eyes. It can also help you find the weak spots in your strategy that you should rectify as soon as possible. Once this is done, you can consider nearly half of your work done.

Checking on Your Competitor’s keywords

To find the right keywords for your paid search campaign, you should look into some of the keywords of your main competitors. You need to find out which keywords they are bidding on. This is one of the most important steps in analyzing, as you need to know both their strengths and weaknesses. You might be wondering how your going to achieve all this, so here are some tools that will help you:

• Google Adwords Keyword Planner Tool – If you have done keyword research for your SEO campaigns, then you already know about the Google Keyword Planner tool. This tool can also be used to do research competitors’ keywords by putting the competitor’s URL in the landing page field, select the product category, choose a target location, and click on the “get idea button”. 

• SEMrush – SEMrush is another great tool for keyword analysis and here you can enter a URL and see the top keywords for the website. It will also show you the keyword positions, the traffic ratio, and various pieces of information.

• Open Site Explorer – Open Site Explorer allows you to see into your competitor’s site SEO strategy. Go to the “Anchor Text” tab by entering your closest competitor’s URL and then you can effectively analyze the terms they are using most. If they are using them in search optimization, they are probably bidding on them in paid search campaigns too.

Researching on Related Terms

You need to look at the related terms for your keyword research campaign and for this, you will have to look through the Google Adwords Keyword Planner or any other reliable keyword research tool. You need to consider 3 important things when you look on keyword by keyword.

• Search Volume – In the Google Keyword Planner tool, search volume refers to the average number of searches that people made in the past twelve months for that exact keyword. This data is compiled based on the location and the product category. It is suggested that one should focus on keywords that have at least a thousand searches. 

• Relevancy – The most serious mistakes search marketers do with keyword research is targeting irrelevant keywords. Always, keep in mind that you are looking for niche keywords and key phrases that relate to your business. For example, if you are targeting the keyword “budget smartphone”, then relevant keywords such as “budget smartphone 2015” and “budget smartphone with best camera” would probably be related to your niche. 

• Competition – Google AdWords analyzes the competition based on the quantity of advertisers who are bidding on each targeted search query. In the Keyword Planner tool, the competition can be categorized as “Low”, “Medium”, and “High”. In general, it is best to focus on keywords that have medium competition, especially if your site is new. If your site is already ranking well with keywords having medium competition, then you can go for high level ones.

Overall, keyword analysis is one of the primary steps you will need for developing a strong PPC campaign for your website. Keyword research, analysis helps you make certain that you are driving the best quality traffic from paid search.