Why Google Glass Was an Utter Failure in its Present Form
March 30, 2015
How Retailers Can Benefit from Mobile Beacon Technology
April 7, 2015
Three Strategies for Maximizing Website Conversion Rate
For businesses such as online retailers, conversion rate is a crucial factor that determines the growth of revenue from their business. These businesses heavily invest in online marketing campaigns to attract quality traffic from search engines and social media sites to their website. They expect the majority of this traffic will convert into sales by purchasing products displayed on their site. Getting conversions online is not easy as thought and just like any other business, it is essential that your customers feel confident in your business to make a profit. Whether you are selling products or selling a service and trying to generate leads from your site, the same principles coincide.
Here you need to build up consumer confidence by following five important strategies given below. By adhering to these 3 conversion optimization strategies, you will build confidence of your consumers and generate leads and conversions you are looking for.
Making Your Site Professional-looking and Navigation-friendly
When you visit a website and leave it a few seconds later, it is called a “bounce” and it is usually because of the way the website appears to the site visitor. This can be due to the usability of the site or user experience in designing a site specifically for your target customers. Either way, there are people who study conversion rate optimization (CRO) for a living. When you own a website that is professional-looking with navigation-friendly features, then you will find that site visitors perceive your business as a professional enterprise which they can put on their confidence. Your website visitors will understand precisely what they need to do and how to find the information they want, if the website is navigation-friendly. Yu need to ask yourself the following questions to figure out whether your site is navigation-friendly.
- Does my site possess clear navigation links that lead to relevant and useful content?
- Does my site have a clear call-to-action?
- Is the opt-in box in my site provides a free offer that is appealing to customers?
- Whether the opt-in box is easy to find and above the fold?
- Is there a shortcut way other than the Menu bar that will lead to my products/services and “About Us” page?
Once you have got your website designed as per your customers’ needs, it will develop confidence in your business, thereby attract more visitors to your site, and more conversions.
Incorporating Testimonials in Your Site
When it comes to building customer confidence in your business, you cannot underestimate the value of word-of-mouth marketing. Also, when it comes to getting more conversions, what other people have to say is much more significant and effective than showcasing your work. You showcase the evidence of satisfied customers on your site, then more customer traffic will pour into your site and will convert. For realizing this goal, you need to ask your ‘satisfied’ customers to write a short testimonial for you to post it on your site. If most of the customers are really happy with what you have done for them, then they surely write a testimonial that positively portrays your business. You need to ensure that these testimonials are specific and show results. You can even take it one step further and ask for video-based testimonials.
Why Your Products/Services are Different Your Competitors
When it comes to purchasing a product, people do not care about its manufacturing jargon. They only care about how this product will solve their problems. When a potential customer visits your site, they expect three things that need to be satisfied:
- Can your product/service really solve my issue?
- Why is your solution is different and better than everyone else’?
- Whether your product/service is affordable to purchase?
Before selling your product to a customer, you need to think about why your site is different from your competitors and how it will increase sales from your target audience. Here you need to think as a customer, ask questions such as what a customer want to have and how he/she will use your product. Also, you need to figure out why your product is the best one to solve customer’s problems, and lay that out for them.
If you find difficulty in developing CRO strategies for increasing sales from your sites, you can consult with experts who will offer cost-effective and client-specific solutions that will fulfill your marketing campaign requirements.
