For eCommerce websites, it is all about sales conversions and they have to try their best to attract targeted search traffic to their website. Google has recently opened a service called Google Shopping Campaigns to help online retailers to connect with their customers and to promote their products online without much effort. There is another and alternate way of attracting large chunks of search traffic and it is by developing an effective content optimization strategy. Even though you can promote products by posting images and videos in social media sites, you need some great quality content that will help customers in taking call of action without any hesitation.

• Focus on the person shopping for your product and also the end user – When we promote our products/services, we may doesn’t care whether same person who purchased the product is using it or not. For example, it is the parents or grandparents make the purchase for kids and when it comes to toys, kids have their own suggestions about the toys they want to play with. But the parents generally don’t take their kid’s suggestions and they make the purchase in a hurry. Here we write content for the person who is buying the product and use appropriate adjectives to gain their trust while adding considerable wording for the end user to get them excited enough to share with the person who make the purchase.  

• Optimizing Your Keyword Density – If your competitors have better rankings, more keyword density and properly formatted code based on Schema.org then you have to do some research by looking at their copy, checking their backlink profiles and keyword densities so that you may find the reasons why they are way ahead of you. To gain an upper hand over your competitors, build a stronger onsite copy that utilizes modifiers and also ensure to have keyword limit up to 400 words on the page. According to many SEO experts, a good keyword density is said to be in between 1.8 and 2.6 percent.

• Try to Avoid the Use of ‘Me’ in Your Onsite Copy – Check your onsite copy to know whether the content is about you or about your visitor/customer. Instead of thinking about your company, your products/services and yourself, focus on how your product/service benefit the visitor and that doesn’t always mean the end-user of the product/service. When developing the content, you need to relate it to the shopper or customer and in this way, you can build a bond that can potentially add trust which in turn helps in driving more conversions.

• Include Additional Details that will Boost Conversions – To boost conversions, add more details such as money back guarantee wording or images for free shipping at $ABC. You can even include SSL certificates and you can use necessary icons to show where they are featured and where visitors can find good reviews that will help in building trust.

Make Sure Your Content is Genuine and Informative

As Panda is roaming in the Google search network, you need to make sure that your ecommerce content is completely genuine and is useful to its readers. When it comes to optimizing onsite web-copy, you must have the adequate knowledge in SEO content writing or hire some experts so that your onsite copy will drive more traffic and thereby more sales.