Google to Impose Algorithmic Penalty on More Doorway Pages in the Near Future

Google to Rollout New Penalty Algorithm to Track Down Doorway Pages

A Few days ago, Google announced on their official blog site that they are readying up a new algorithm to their doorway classifier to better ‘handle’ doorway pages in their search result pages. In short, the internet search giant does not want to rank doorway pages in their SERPs. For your information, doorway pages are web pages that are created for spamdexing in which the search index of Google or Yahoo search engine is inserted with results for particular phrases with the purpose of sending site visitors to a different web page. They are also known as portal pages, bridge pages, gateway pages, entry pages, jump pages, etc. Google classified these spammy pages under black-hat SEO as they redirect users without their knowledge and use some form of manipulative tactics.

Google’s Latest Stance on Doorway Pages

According to the official blog, Google says that they have been monitoring websites that try to intensify their search visibility without adding any unique, clear value. These ‘black-hat’ SEO campaigns manifest themselves as web pages on a site, as a number of domains, or a combination of that. To improve the quality of search engine results for users Google will soon launch a “ranking adjustment” (or penalty algorithm) to better address these types of spammy pages.

Google will start rolling out the new algorithm update shortly and those websites that have created doorway pages may feel its impact severely after the gradual rollout. Google is asking the question to all webmasters that whether their site has a doorway page. For that, the company has pointed out the following questions for those are having this doubt about their website.

• Even when the content presented on the web page is very specific, whether your web pages are intended to rank for generic search terms yet?

• Are they an integral part of your website’s user experience, or is the purpose of SEO and directing visitors into the actual usable or relevant portion of your website?

• Without creating unique value in content or functionality, are these webpages made solely for drawing affiliate web traffic and sending users along?

• Whether useful aggregations of products, locations or any other items are duplicated, and that already exist on the website for the purpose of capturing more search traffic?

• Does your webpage appear as an “island”, and is that page impossible or difficult to navigate to from other parts of your website? Are links to such a web page from other pages within the website or network of websites created just for search engines?

Google’s new Mobile-friendly Algorithm is Bigger than Penguin or Panda

According to a representative of the Google Webmaster Trends team, Google’s new mobile-friendly ranking algorithm which is readying for launch on April 21^st will make an impact on Google’s search engine results which is more than Google Penguin and Google Panda update. She revealed this at the SMX Munich and also added that the new algorithm will make a significant impact on the mobile search results. It is not only impacting the mobile search results and even so, it will have more of an impact than Penguin or Panda algorithm update.

Many industry experts are puzzled by what Google representative just said at the conference. Few of them say that the new algorithm may impact about forty percent of mobile search queries, whereas panda impacted about twelve percent of all queries (in English) and Penguin was closer to four percent of global search queries across desktop and mobile platforms. Others say that across desktop and mobile platforms, the impact will be larger than Penguin and Panda algorithms. We know that the mobile-friendly algorithm only impact mobile search results, so many industry experts assume that Zineb is talking only about the impact only on the mobile search.

Furthermore, she did not disclose the percentage of queries going to be impacted by the Google’s new algorithm. It is believed that about fifty percent of all searches done on Google search engine are on smartphones and tablets. Whatever the case, if you possess a mobile site for your business, then you need to start working on it and optimize it for Google’s new mobile-friendly algorithm and its future updates.