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Google Penguin!! The name may seem quite surprising. Don’t get confused over what type of penguin it is. It is an update launched as a part of Google’s change in algorithm. Google changes its algorithm many times a year. Many websites gets affected by this major changes.
Google Penguin Update
The Google Penguin update was launched in April 2012. The purpose was to demote many websites which used unusual methods to get into the top of the search rankings. Search engine and rankings has a major role to play in this.
People always choose the most popular search engines like Google, Bing for useful browser experience. Whatever they want to search, the search queries are placed in this giant search engines. Every business having their own business websites are literally dying to bag the first rank in a major search engine results page. This is because people are more likely to search the first two or three results comes in the results page. Therefore competition for these positions are always happening inside the IT industry.
Some websites use unusual means to increase the search rankings by:
- manipulating unnatural links
- buying cheap links
Using such unusual methods are against Google’s guidelines. When a website violate Google’s guidelines, the site may hit by a penalty. When a site is hit by a penalty, it suddenly suffers a decrease in page ranking and the whole traffic will be decreased. If it is a manual penalty, Google send a notification about the penalization process. In the case of algorithmic penalty, there will not be any notifications. Therefore, algorithmic penalty is very complex to detect and the master behind it will be Google Penguin or Panda.
Google Penguin Recovery Services
Yes! There are solutions to get back the lost traffic and rankings. There are Google Penguin recovery services to restore your website back from the penalty. The things to do as a part of recovery services are:
- Use Google Webmasters Tool to eliminate bad links
- Use Google Disavow Tool to disavow the links
- Turn your focus from buying cheap links to building quality links
During the recovery, first check whether the problem has occurred due to Penguin or not. If it is confirmed, remove all the bad links from the site. For this, a serious analysis of backlinks should be done. Then make a request to remove the bad links to Google.If the links have not been removed upon the request, go for disavowing. Along with removing the bad links, special focus should be given in building up high quality links.
Scope of recovery
There are also cases where Google Penguin recovery services cannot be done successfully. Studies show that only 6% of websites were able to recover fully from the penalty while millions of sites get penalized each day. If you cannot fully recover from the penalty, starting from the very first with a new domain will be the best and wise option you can choose to protect and maintain your site.
‘Prevention is better than cure!’
Google’s algorithm is ever changing. The running trends and the upcoming changes makes it hard to obtain a consistent online presence. Google’s change in algorithm and new updates affects all the websites in a way or other. The website owners and SEO experts are trying their best to avoid the penalties by adopting efficient strategies as many sites get seriously affected. Preventing your site from being penalized can be accomplished by staying updated to the Google policies and maintaining SEO efforts. Hiring SEO experts can help you in preventing penalties as its curing is indeed a difficult task.
