As per recent surveys, marketers and advertisers have started realizing the importance using Google+ which is second largest social networking site after Facebook for their marketing campaigns. With over 540 million active users, it has now become more than a simple social networking site to a major social marketing platform for businesses to carry out their brand awareness campaigns. Most of its active users use Google+ as an identity service site by interacting socially with its enhanced properties such as Gmail, +1 button and Youtube comments. According to Forrester Research, out of 60,000 adult users who use social media sites, about 22% of them visit their Google+ account each month. Also, businesses including some of the multinational brands have gathered almost 90% as many followers/fans from Google+ when compared to Twitter. When it comes to user engagement, brands’ Google+ posts create as much engagement per follower as their Facebook posts and it is almost twice as their Tweets in Twitter.

Why Marketers can’t Ignore this Social Media Platform

We know that Facebook is the effective and primary marketing platform for many businesses as it got the highest active user traffic compared to other sites. For those who used Facebook and Twitter, Google+ might seem complicated due to its overall design which is entirely from Facebook. Here are the main reasons why you should rethink on your social media marketing strategy and using Google+ as your primary social marketing tool.

• For gaining upper edge over your competitors, you can use Google+ as the internet search giant is now taking steps to incorporate social signals especially from Google+ to their search results ranking algorithm. This means in future in future your Google+ profile, links, posts and ‘+1’s will be considered for your search result rankings.

• As you are aware, Google+ is now an authorship tool that associates website content with its author/website owner. In other words, authorship allows you or your business to establish authority on Google+ and across the entire search network. Also, when you possess higher authority, your profile and your posts will be ranked higher in Google’s search result pages.

• When it comes to content marketing, consistency is a significant factor and it depends on sharing content. It is very effective when you share content, images, videos and infographics on a daily basis and you can witness in your popularity surge. An important feature you can see in Google+ is that you can use text formatting options- bold, italicized, and strikethrough which are not seen other social media websites.

• Communities are the best places to find your targeted audience and Google+ possess active communities similar to its counterparts. To follow you and to share your content, find large active communities and follow them daily. Engage with your communities by answering their queries, share useful & informative content and encourage them to share your content to their friends/colleagues who are interested in your business sector.

• Within your consumer base, try to create as many niche communities for different audiences. For posting both general and industry-related topics, create one branded “home” community for your business. You can increase your follower base by following new people daily and following people from the communities that you are actively engaged in.

Google+ is the New Miracle

In a survey conducted in 2013, about 30% of the smartphone users survey have said that they used Google+ at least once a month and in the US, about 92% of the surveyed smartphone users had visited a Google site or app in August last year. This means you have to develop effective marketing strategies for targeting audience in both desktop and mobile platforms who are using Google+ or other Google sites. According to many online marketing experts, Google+ is highly intuitive and immensely powerful tool for targeting Google search traffic to your site. To help you in carrying out your marketing goals, you can get assistance from professionals who have adequate experience in this field and may come up with solutions tailored to your needs. There are service providers which offer marketing solutions at budget-friendly rates and are complaint to Google’s Webmaster guidelines.