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What is Google Carousel??
Google Carousel is one of the recent feature of Google, which is exactly like a carousel at the top of the screen with different results. Carousel has not been listed on all local queries, as soon as Google receives feedback, its sure that almost all SERPs will use Carousel. The categories involved within carousel are hotels and restaurants, which usually go up the most. The results are usually listed horizontally within the top bar of your screen, there are many result around six or eight.
Top list of benefits offered by the Google Carousel for local search
Carousel is completely aimed as a better way to grab more and more users and businesses within the local results.
- It’s a usual fact that images gain more popularity than anything. While purchasing something we all look for certain images of the products before paying bucks. Google carousel helps you gain more traffic, this is one of the main reason behind the popularity of Google carousel.
- Top listings above the fold makes Google carousel more user friendly and helps the users a better way of connecting.
- Interactive map is one of the best and top notch of SERP.Once people go over the map and select a more specific region, helps them by focusing to the required region. This feature is one of the best among the others, which makes Google carousel more attractive.
- One can get more details like contact information, hours of working, phone number etc.
Ways to rank higher within the Google Local Carousel
- Initial step to carry out is that add and verify your business location over the Google Maps.
- Create a strong and efficient Social Media Google+ strategy.
- It will be good idea to add Google+ button within your website.
- Create a Google Local review strategy
- Adding your site to local listing that is citation (high quality sites), helps to rank your website among quality location sources. NAP consistency plays a big role, so make sure to create the same citations which are verified on Google Maps.
- Create a relevant content strategy by incorporating a content structure, focusing your targeted locations. Relevant listings are always given high priority on Google, as they target on providing quality results for users within the search results.
