How can You Increase Social Media Shares of Your Content

We know that only through social media sites we can get considerable targeted traffic to a particular site and for attracting users, we need to create quality and informative content. For getting more social media shares, developing quality and fresh content and uploading it isn’t enough. With over one billion active users on Facebook and another five hundred million spread across, Twitter, Pinterest and Google+, you cannot simply ignore the importance of social media in digital marketing.

Many surveys have pointed out that only a very small percentage of websites and brands are actually implementing social media marketing strategies and customer engagement in the right way. In this post, you can look into four different ways of getting your audience to share more site content in social media. You can utilize the right tools for creating a content strategy to make sure that thousands of visitors will be ready to share your content among their social media friends and followers.

Infographic Creation is Time Consuming, But it Has Lots of Benefits

When it comes to content creation, you cannot ignore infographics as it is very eye-catchy and visual content tactic that can attract lots of social shares. It is true that infographic creation is a time consuming process but once it is nicely put you will get results as expected. If you are a designer, you make use of various applications and tools on the web that make the process of creating an infographic simply a matter of plugging in data and suing different templates and images. Or, you can seek help from a professional who is well-versed in different content creation techniques and well aware of the latest web based applications and tools that make the job easier. When creating a colorful and attractive infograhic make sure that you include a good amount of text which will rank your site in search engine results as well.

Reach Out Top Experts in Your Industry

Another great strategy to attract more social shares to your website is by creating link bait posts by interviewing some of the top industry experts. Even though this process is lengthy and time consuming, you can get a slew of quality backlinks and traffic to your content. Always posting content that is related to your services/products and your branding are somewhat, but posting content based on views of notable people within your industry is at the same time highly informative and useful to your audience. Try to reach out as many experts in your niche market and create a detailed collection of their responses. After posting content on your site, contact all the experts you interviewed and they all begin to share your post through their own social media accounts. 

Social Activity on a Weekly Basis

If you want your social media world to be active on a weekly basis, then the great way of doing this would be through the use of a weekly/monthly blog series featuring interviews of top industry experts. Even though requesting notable people to be interviewed is not easy as they are busy or short on time, but you can offer them value in the process. It will be beneficial for both sides since the expert you are interviewing gets better online exposure and your blog gets to introduce a notable personality and may get retweeted by them as well. For example, bloggingtips.com has done a similar thing with their Meet the Bloggers interview series. Every weekend the website post blogs based on the interviews of two different bloggers and tell their story of how they got started with their blog, along with where it is getting them to today.

Give Something in Return for Social Share

Nowadays, almost all websites have social button plugins placed on top of blogs so that people will share it if they like it. But there are more effective ways to get social shares as well and one such is the use of a plugin called One Press Social Locker. If you use One Press plugin in your blog site in the right way, it will double your existing networking traffic for your site. Throughout the content on your site, you can place the One Press Social plugin below which will allow site visitors to download a PDF of the individual blogpost. All it takes is a simple click of one your social buttons and after the update is sent out to the visitor’s social network, the free PDF will be sent to the person as a downloadable file.

If you are facing trouble in coming with enough content for your website, there are many professional content developers who are ready to help you in any way they can. Or, you can consult with a online marketing firm that has a team of content developers who can come with cost-effective solutions based your requirements.