Four Tips that Help in Building Your Social Media Follower Base

How to Increase Social Media Followers for Your Business Needs

These days, social media are playing an important role in marketing campaigns of businesses irrespective of size. It can be used for improving online brand reputation, building connections, customer engagement, and for boosting SEO website rankings. Popular social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram together hold more than billion active users and it is the perfect opportunity for online marketers and businesses to implement strategies to attract their attention towards their brand. Even medium and small enterprises have their own social media profiles to enhance their online presence there are businesses that do not have enough followers in their social media brand page. If your social media page has the same issue, then you can use the following tips for building social media follower bases.

Making Connections with Influencers

You do not always have to build your Facebook or Twitter followers from scratch instead you can take advantage on the existing follower base of the influencers in your area of expertise. All you have to do is to connect with the influencers then ask them if you can feature or do an interview with them on your blog. If they accept you then there is not much left for you to do, but simply interview them and add a clear call-to-action at the end of your posts asking readers to add you in social media. Of course, the readers are going to be the existing social media followers of the influencer. At this point, some of them will surely add you after reading or listening to your content.

Using Call-to-Actions on Your Blogs

Marketers and businesses use different call-to-actions (CTAs) on their blog posts, and while the most common CTA, they use is asking the readers to share content if they find it interesting and useful. Instead of doing this, you can change it up from time to time by asking them to add you in their Facebook or Twitter connections. There is no reason why they would not want to hear from you again if the blog post you have written has proven to be of great value to them. The chances are good that they want to be updated when you post your next blog. You can share an incentive such as promo codes for your products, free trail of your future service/product, contests and many more.

Locked Content in Your Social Media Posts

There are marketers and businesses that use content lockers to get more likes and shares in social media and thereby more followers to your brand page. If you are new to online marketing and not familiar with the term ‘content locker’ then it refers to one of those webpages you visit where the content you cannot use it and there is an overlay that won’t let you continue to see the content until you make a call-to-action such as participating in a survey or trying an offer. After having gone through your blog, you will find the only way for you to unlock it and to see the actual template is to click one of the social sharing or ‘like’ buttons. If your marketing team can generate content that is compelling and engaging then all you have to do is add a content locker in the most important section of the content, then wait for it does its magic.

Using Your Email List Run a Contest

For adding you in your target audience’s social media you can run a contest with your email list. You can email your list telling them that you will be running a contest. You will then say that for them to join, as a requirement, they have to add you in their social media profile. For your target audience to participate in your contest the prize you prepared must be enticing enough and you will surely see a number of people in your email list adding you just so they can join the contest. To ensure that your strategy to succeed you have to follow aspects simple for your target audience:

• Procedure for joining the contest should be limited to 2-3 steps
• Your prize should be enticing enough for the contestants
• The mechanics of the contest should be simple enough
• Your email message should be clear, concise and well-articulated for the recipients

Conclusion

These valuable tips will help you in building followers in social media and thereby you can implement social media marketing campaigns utilizing your follower base to turn them into valuable and loyal customers in the future.