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Four Retargeting Ad Channels You Need to Look Into
Retargeting is an important marketing aspect that can drive online traffic to editorial content, cookie and then retarget with relevant and interesting yet actionable marketing messages. Retargeting which is a digital marketing technique that allows marketers and advertisers to insert an anonymous JavaScript code to follow their target audience online, is advantageous for them as it can increase conversion sales, more returns, and target customers at a reduced cost per impression.
Many businesses and marketers still don’t realize the importance of this strategy and according to Wishpond, about forty-six percent of search marketers believe retargeting is the most underused internet marketing strategy. If you are a marketer, you should seriously consider implementing a retargeting campaign. Thankfully, there are already plenty of popular retargeting ad channels such as Google AdWords Retargeting, AdRoll, Perfect Audience, and ReTargeter. These third-party tools allow marketers to easily set up an effective retargeting campaign. Also, these platforms can handle all the technical aspects of retargeting as well, such as cookies to earmark visitors. In addition to the already mentioned ad retargeting platforms, here are four other platforms that you should definitely consider.
Vizury
Vizury is an India-based retargeting ad platform started in 2008 and it specializes in app user Remarketing, cross device Remarketing, performance marketing, predictive analytics and mobile marketing. Currently, Vizury has major clients such as Virgin Australia, Lenovo and Sony, in more than forty countries across the world. What makes Vizury unique is that the platform delivers vertical specific solutions for businesses, as opposed to a one-size fits all model. This retargeting ad platform also offers a fully-managed service, a pay for performance model, and a team of data analysts. Some additional features of Vizury include customized bidding and custom ads based on the browsing history and needs of your demographic.
Stamedia
According to industry experts, Stamedia has created a way that will help both the advertiser and the customer. Stamedia is a Texas-based advertising agency has achieved this by allowing target customers to stay with the content they are viewing, such as a blog post or video on their desktop/mobile, via banner templates. These banner ads, which can be created with either customized ads or pre-designed templates, can then be used to help implement everything from contests, coupons, or mobile engagement. These simple yet innovative banners wrap around any creative so users can enter their information within the actual ad. By allowing this, customers can choose their preferred delivery option, such as email address, phone number, or social account.
Bidable
Bidable has several offices across the world and it offers real-time bidding technology solutions to small to medium-sized enterprises. By using this self-service advertising platform, smaller businesses can now have access to ninety-five percent of all internet users in the US and in Europe with reasonable pricing and no minimum advertising to spend. Bidable uses advanced algorithms to target and purchase the ads your business needs when you need them. In other words, biddable takes the guess-work out of purchasing ads. Some additional features you can find in Bidable include conversion tracking, real-time data, real-time statistics and automated campaigns.
Struq
Struq founded in 2008 and this company has offices in New York, Sao Paulo, and London, and it is now acquired by Quantcast last year, as a way to help expand Quantcast’s advertising platform. Struq has earned recognition as a well-established cross device retargeting and customization platform thanks to technology that helps retailers to find again 40-60 percent of target customers on another device with an amazing hundred percent accuracy. With this retargeting ad platform, marketers can customize the entire ad-style, call-to-action, marketing message, and product recommender based on the user’s device and where the user is located in the marketing funnel. Struq gives the power to make changes to your ads, schedule ads, and to view whether your products are performing as per your expectations.
These are some of the retargeting ad platforms that you must consider for your next online marketing campaign. You must include retargeting along with other strategies such as content marketing, social media marketing, and mobile search marketing to enhance your brand visibility, product awareness, and for inducing more conversion sales for your business.
