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Your Facebook Business Page can get a Boost by Implementing the Right Content Strategies
It seems that Facebook is following Google in terms of content quality in its social networking site. Announced in last November, Facebook will filter content that it is “overly promotional”. The social media giant will ramp up efforts to inflict harsh penalty on businesses for posting to much promotional content. It means that businesses now onwards cannot straightly ask for likes, clicks, comments and other spammy strategies for boosting their Facebook page visibility.
It seems that businesses need to work harder each month as Facebook is intensifying its content quality aspects. According to industry experts, the social media site has been killing the brand page visibility via organic posts, which has made getting your posts in front of Facebook users just like climbing a steep hill. But there are ways to get more visibility and traffic to your Facebook business page and delivering relevant and quality content that will naturally attract the attention of Facebook users.
Creating Customized Content Images
One thing that gets more likes and shares in social media sites is the visual content (images and videos). For the past few years, many surveys have shown that people notice visual content rather than just plain text content. A more recent study has shown that photos posted on a Facebook page gets 120 percent engagement than an average text based post. You must keep in mind that even the highest quality content won’t get noticed if it is marketed and organized vaguely. Here you need good presentation and it is just like giving a gift wrapped in an attractive paper and a ribbon on it. Your content marketing efforts on the social media site can be greatly improved if you create customized content images. There are many tools (such as Canvas and Share As Image) available on the web that can help you in crafting your own content-complementing images.
Time to Invest in Paid Facebook Advertising
Without upgrading to the paid Facebook advertising, you cannot get the expected results on the social media site. As Facebook giving no space for organic brand posts, the only solution in front of you is opting Promoted Posts. You need to select a post you want to promote, prepare your budget, focus on specific audiences, and you need to execute it without any second thoughts. Also, Facebook has some pretty good targeting options you can benefit from. One cost-effective tactic that many marketing experts recommend is creating a custom audience by uploading your opt-in email list. This means that your post is only targeting users who have an existing relationship with you, and this keeps your expenses down and assures better user engagement.
Keeping Your Facebook Posts Short
When it comes posting content on your Facebook page, you do not need an entire summary of the content you are linking to on the social media site. You must keep in mind that shorter posts tend to get more engagement than longer ones. So, you need to keep your posts under 250 characters and you will witness about 60 percent more engagement.
Content, Exclusive for Facebook Users
For getting more customer interaction via your Facebook business page, you can post special content that is exclusive only for your Facebook fans. By posting this special content, you will see your content getting more user attention than it might otherwise. You must give a feeling to your Facebook fans that they are part of a special group getting a better deal, and they will be more likely to take benefit of your offer. For example, if you have a downloadable white paper with “Four Content Strategies for Your Facebook Business Page”, consider inserting two more additional tips and repackaging the white paper as ‘Facebook fan exclusive’.
Facebook aims to Improve User Experience
As Facebook users do not want to hear sales pitches, Facebook is intensifying its efforts to improve the user experience even though social media site facilities and tools for businesses to carry out their marketing goals. It seems that Facebook want businesses and marketers to understand that users want to be delighted, educated and engaged.
