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Making Your Video the Next ‘Viral’ Phenomenon Using 5 Ways
Among content campaigns, video is the perfect medium that can attract audiences of all age groups, and most marketers around the world use it in their online marketing or brand promotional campaigns. Video marketing generates more customer interest and awareness about your products or services. Due to the huge popularity of social networking sites, online video campaigns enjoy increasing demand. But there are some videos that are not a great success and this usually happens when the video is not well-integrated or not driven by a wise marketing campaign and that is a huge issue. Today, you will learn the basics on how to use your marketing video for what it is really made for.
Creating the Best Message Conveying Video
You can make eye-catching videos with the software tools available on the web but you need to make sure that the quality of video is not compromised. If your animated video does not stand out among the competition, then it is badly animated or it has boring content/message and you won’t get the desired results in your audience reception. Keep in mind that a poor-quality marketing video can do great damage to your brand image. Also, make sure that your video does not just promote your product/service and it also stands for your company. Here is a video that shows how a brand sticks out from its competitors. It is always useful to have a great team of professionals to build a nicely-animated video.
Your Video Must Fulfill Your Marketing Goals
Not all marketing videos are made equal, and there are some marketing video styles for certain marketing objectives and some are better for other objectives. So, you need to find out which video style is better to use to satisfy your goals. For example, whiteboard videos are highly informative and useful, and they can explain the most complex things in an entertaining way. So they are great to use to disclose new web services. On the other hand, cartoon animated videos can be awesome for a social media marketing campaign because they are short, fun and engaging. Here is a fun animated video that shows the most popular animated explainer video styles for brands of any size.
Placing Your Video on the Right Spot
Animated marketing videos have the ability to call for attention quickly, but if your video is embedded below the fold in your homepage or hidden under a lonesome landing page, no one will watch it. As your video is for marketing purposes, it needs to be placed above the fold and be the first thing people notice when they visit your website. Instead of written disclosures, visitors have become accustomed to short animated explanations, so they expect to watch an animated video before reading about your product/service. If they cannot find a video that makes things easier for them, they will leave the website right away. That makes you miss the chance to explain your business idea and eventually damages your SEO reputation.
YouTube-based Video Marketing Campaign
When it comes to posting videos, YouTube is the perfect place to start as it is the second largest search engine and third most popular social network in the world. So, having a neat place there is a great source for site visitors and potential customers. If you want to make your own explainer video and rank good on YouTube then visit this page. Check the piece in order to get essential tips and advice on video marketing campaigns.
Socialize Your Videos
When it comes to social media, video is one of the most shared pieces of content on it. Social media sites such as Facebook and Twitter have provided many features to share videos posted by social media users. In order to seize this opportunity, it is vital for you to place a call-to-action buttons next to your video in your site. Those buttons will encourage viewers to share the video and/or the whole content piece via their social media channels. Do not forget to post your video as Tweets, Facebook posts and Pins and remember to keep your brand’s social media profiles updated and running. Be informed and ready to answer potential customers right away.
Whether your business is an eCommerce venture or a service provider, videos can convey messages to the right audience and its impact is more likely compared other content strategies such as blogging and infographics.
