Five Lead Generation Strategies for Startup Ventures

Startup Enterprises Can Utilize Five Lead Generation Techniques

Even as the global business economy still in the recovery phase, there are many start-up ventures cropping up in every nook and corner. Due to heavy competition in their respective fields with their bigger counterparts, these startups need better online exposure and require better lead generation for their products or services. Here are five tested and proven lead generation strategies that will ensure that your new business venture will get more returns and can expand your customer base to new territories.

Create More Opportunities using Opt-Ins

Most business owners or marketers just utilize only one or two opt-in opportunities such as webinars, live demos and free reports. If you want results beyond your expectations then you have do more such as giving away worksheets, resource guides, recipes, blogpost PDFs and many more. As you know, most websites got opt-in box which is placed at the side bar and you need to take it out and make it as a pop-up. This will force site visitors to make a decision. When the opt-in box is located at the sidebar it is easier to say no but when it appears as a pop-up users cannot ignore that easily.

Create Better Ads for Search Result Pages

If are an avid searcher then may have noticed ads in the first page of Google or Yahoo search results. Some of them may appear all the same, some are boring and one ad isn’t any more compelling than the other. Also, you really have no reason other than price to select one over the other. When every ad looks the same, there is a huge opportunity to come in with something different and blow the competition away. To raise your click-through-rate expectations, you need to bring out some interesting ads thereby giving your Quality Score a well-needed boost. You can see this Wordstream blog for learning more about writing killer ads and how it can help in lowering costs per click.

Bring Up Some Aggressive Remarketing Strategies

You need to roll out some aggressive Remarketing strategies so that those site visitors who left your landing page without converting into potential leads. For your information, Remarketing is a proven strategy that enables you to reach out people who have previously visited your site and show them ads that are customized to them based n which sections of your site they browsed. Your ads will appear in front of them as they browse other websites that are part of the Google Display Network. Many recent surveys have shown that businesses that use Remarketing strategy via Google Display Network gives them 92 percent reach in the US search market, across millions of websites, videos and mobile devices. If you want know more about Remarketing, check out Google’s Adwords site as it contains all the information related to Remarketing and how to utilize it based on your specifications.

Test it but in the Right Way

There were many online marketing blogs which have repeatedly mentioned about testing your unique marketing strategies even if the results are negative. The most popular A/B testing is one method for creating better and traffic landing pages. You will be realize the importance of testing once you get the results, that will positive or negative to your expectations. You need to test other aspects of your site which include images, concreteness, immediacy and many more. Also, you need to do some A/B testing practices on your button copy, your headline and your background image. You will be making better, more informed optimizations even if the results may surprise you.

Only Clear Landing Pages can Induce Conversions

There are websites with landing pages which require users to process very much information such as a whole page of copy or a 3-minute video. It outperforms a free report since a lot of people are feeling information overload and do not want to download something even longer to read. You need to make your landing page free of these issues and make it a hot performer. For example, a landing page of an eCommerce site can contain information about various products that people genuinely want to know which of those products others are using. You need to showcase details that are necessary and this type of landing page can be set up in under a half an hour and is definitely worth trying out.

You Ask for Professional Help

There are many online marketing firms that are eager to help clients who are running start-up ventures so that these business owners can get better online reputation they desire for and are able to reach out audiences they want to target their products or services effectively.