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Five Types of Content that are Getting Popular in the Digital Marketing Arena
These days digital marketing is becoming more and more popular due to the rise of ecommerce businesses all over the globe. If you want a user to purchase a product from your online you need more than just SEO, and you must require strategies such as email marketing, social media marketing, mobile search marketing, video marketing, etc. For all of these strategies to work you need top-quality content and in the current scenario it means everything. Only with relevant and useful content you can stand out from the crowd and reach the people you want to target your brand or your product. Here are the five types of content that are currently trending in the world of digital marketing.
Infographics
Infographics are visual-based content that get high social shares, eye-catching, and are more enjoyable to read than a generic blog post. Over the past few years, many brands have released some sort of infographic as a part of their digital marketing campaigns. The competition to stand out is still growing and they are left searching for a new unique and sharable piece with more businesses posting infographics.
Gifographics
If you want to make your infographic content campaign more exciting then you should go for gifographics. It is a combination of interactive and a static infographic. If you do not have the budget to go all out with a custom interactive, an animated infographic is your best shot. These types of content stand out amongst the static versions of graphics and are more likely to be shared all over the web. After all, if it is good enough for search engines, it should be good enough for your company.
Live Streams
It is so simple to live stream with the help of technology available today, and the most popular live streaming platform is the Ustream which has been around for quite some time. Now there are companies such as Periscope and Meerkat that have made their presence in the mix, creating apps that can be launched at the top of the finger of your mobile device. You may be thinking that how this help in gaining an edge over your competitors. This is a real-time strategy that gives content, urgency and allows your target audience to be involved, and is ready to share at the tap of a button.
Podcast
When it comes to users, they search online for content that is relevant, useful and has value to them and podcasting helps in attracting targeted users to their valued content. Podcasts are the perfect combination as they are relatively affordable to develop and, with the variety of recording and playing options, it is something almost anyone can do. Unlike reading a blog post beginning with the last, a podcast is easy for users to listen to and provides a ton of value. Also, mobile devices like smartphones and tablets are compatible for playing podcasts and easily sharable. If you are looking for another way to reach your target audience, a podcast could be a perfect investment for your company. Not only podcasts provide value and entertainment to users, but they can also attract new audience that your infographics or blogs cannot do.
Involving Your Fans
Another trend that is witnessed in the digital marketing world is the user interaction with the content rather than just engaging with it. This evident with the popularity of social media sites and mobile messaging apps and they improved the two-way communication between businesses and customers/clients. In order to keep up with competition you should consider how you can develop content that involves and interacts with your target customers. For example, an Instagram campaign was conducted by Marc Jacobs during New York Fashion Week 2015 to actually let the fans help select their new models for their ad campaign in this spring. They only chose eleven of the submissions directly through Instagram, but gained over 70,000 submissions. From this we can understand that it is time to think out of the box and get ahead of the game in this era of digital marketing.
