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These days, content creation is popular among online marketers and businesses in attracting audience towards their brand. For beginners, content creation is a process of finding information relevant to your audience from a variety of sources and sharing it strategically through your communication platforms. Many online marketing agencies have been looking for content marketers with content creation skills as there are too many social networks, news feeds, emails, and infographics, and thereby putting demands on your time and attention.
Businesses have now started realizing that value can be measured in time or information, rather than in dollars and cents. They know that every customer wants to save time and stay informed. Also, your customers have demands on their time and cannot possibly keep up with all the latest news in their area of interest. This problem can be solved through content creation and it presents a huge opportunity for businesses to build a relationship with their target audience. There are many reliable and effective tools that content creators can make use of and here are the most popular ones.
If you are a beginner and want to try a hand in curating content, then Pocket is the perfect platform to start. Pocket can keep all of your interesting images, videos, articles, and infographics in one place for reference. You can combine articles by tagging and the built-in feature of Pocket makes finding those articles easy. You can install the Pocket button on your Chrome or Firefox browser for easy creation and download the app on your smartphone for cross-platform usage. Just like Evernote, Pocket integrates more than 500 apps for easy saving and reference. Also, the content creation tool tweets for their most-saved articles on their platform.
Scoop.it
Scoop.it is one of the most loved tools among content marketers as it is the nexus of content creation and social media with a user interface which is similar to Pinterest. You can start with a topic of interest and this tool will not only generate the most relevant articles to view and share, but it will also include complementary topics and other Scoot its users follow. The app will send a daily update of the topics you follow to keep pace with the most relevant articles to share. The free version of the app allows you to monitor one topic for posting on two social media accounts, and the paid version allows to follow multiple topics for sharing across all major social networking channels.
Feedly
Feedly is a popular RSS feed and you can use it if you really missed Google Reader. For your information, content creation takes 2 paths. There is a web browsing which is essentially visiting one website at a time, and you can copy-paste URLs accordingly. Then there is the news aggregation route powered by Feedly. In a single place you can aggregate and browse these feeds from your desktop and mobile devices by simply adding a few of your favorite sources to Feedly. There is a limitless ability to scale and organize Feedly as it has the ability to sort searches by category. Feedly also has a paid service that contains additional features such as the Pocket and Evernote integration, more search options, and premium customer support.
Storify
We know that social media is very noisy these days, and Storify helps in seeking attention from your target audience from the overwhelming social media traffic. Using this tool, you can search, browse or create stories from social media websites such as Facebook, Twitter and Instagram to, well, tell or follow a story. Many businesses have started using Storify to broadcast the goings-on at events, product launches, and Q&As.
Swayy
Swayy can integrate your topics of interest, analytics and social media accounts in one place to read and share. By adding one of your social media accounts, this tool will begin creating some of the best and most popular content that comprises your social network, algorithmically. Swayy will broaden its search when you add topics of your interest. Also, this tool will sends newsletters daily after signing up and that is a great reminder for you to share interesting and relevant content across your social media accounts. Just like other tools, Swayy has free and paid versions, and if you want additional functionalities then you need to go for the paid version.
These are some of the popular content creation tools that you can use in your social media marketing campaigns. Most of these tools have gotten paid versions and it is up to you to choose the one that best suits to your marketing and budget needs.
