Few Blogging Ideas that will Help You in Avoid Hitting a Brick Wall

A personal blog is something that anyone can write and convey their ideas/message online and it does not need any particular goals. But when it comes to a business blog, it has certain goals to realize within the specified time frame. Also, all business blogs do not share the same objectives as some are more focused on building brand reputation, others in building a loyal customer base, others demonstrating expertise and some are targeted on building quality, natural links. Whatever the goals, sooner or later you might run into a brick wall. If you are missing your deadline and still have no idea what to write, then given below are a few ideas that might help you to restart your blogging campaign.

• Make Your Content More Customer-Centric – To know more about your target market, you need to interview your customers who are very fond of your brand. In this way, you can know about how your products or services influence them and solve their problems. For instance, if you sell products/services to grocery store owners, then interview a store owner, ask many questions that other grocery store owners curious about, and include a couple of questions that touch on how they use your product or service. 

• Write on Topics Relevant to Customers’ Needs – If your target market is restaurants and specializes in designing menus, then that doesn’t mean you have to write on topics only about menu design. Your target customers might also be interested in restaurant signage, changing eating habits, in payment methods and a lot of other topics. 

• Write About Your Employees – To make your brand more personal with your target customers, then you need to write blogs about your company staff. There are people in your target audience who are interested in knowing about their professional and personal lives, how they contribute to the society, what kind of talents they possess, and what their families like. You can also put photos and videos (with your staff’s permission) in your blogs thereby you can build a highly positive reputation for brand on the web. 

• Write About Your Products – When you write blogs about your products or services you need to do it from a new angle, and not the usual, boring sales jargon that you see on the web. You need to develop your blogging strategy from new angles like a visit to the factory or some time that is now remained unexplored. Another great way to write blogs about what you sell is requesting customers to send photos of your products in use which can give enough content ideas. 

• Approaching Your Customer Service – There are many blogging ideas hiding in your customer service department. You can ask your customer service staff what issues or questions customers come to your office with. You might be surprised at how many great content pieces you can write just by answering the queries that come back to you via the marketplace. 

• Ideas Hiding in Blog Comments – Refer on your competitors’ blogs too, and see their comments posted below these blogs. You can extract a new idea from those comments a start a blog based on that idea. Anything somebody writes in the comment box on competitor’s blog or any other blog in your site is fodder for a new post. Do not mention about the competitor’s blog, nor the comment, just write a blog around what you would say in response to the blog comment. 

• Preparing Tutorials – You can provide step-by-step instructions to accomplish something that always be seen as useful by your target audience. This may or may not include using your product or service. Sometimes you link best with your target market by not selling in every post, while you can score bonus points if you are creating a need for your product/service.

These are just a few blogging ideas in finding new topics for developing your content. There are dozens of other ways to come with ideas relevant to your business or target market, but the above mentioned ones are enough for you to start your blogging campaign.