Promoting Your Content to Target Audience using Facebook

As we all know content marketing will be effective only if the content you developed has reached your target audience. The most website owners publish their content in high ranking authority sites or submit their blogs/articles in high quality directories. These traditional ways won’t produce the results as you desired and you need a better platform to carry out your content targeting goals. Popular social media site Facebook can fulfill your needs as it now provides many options for targeting your audience.

Using the services provided by Facebook, you can define your own audiences and promote your content to them directly. Mainly there are two ways in which you can achieve this- custom audiences and lookalike audiences. Using these methods, you can push your content to a wider audience, in a much targeted way. Even though you have to pay to advertise your content, it is a great way of boosting your content marketing efforts.

Custom Audiences – How it’s Going to Help You

In the Facebook Ads, you can find an ad targeting option named Custom Audience which lets marketers and advertisers to find their existing audiences/customers among whom is on Facebook. This feature allows you to promote your content to an audience that is already somewhat engaged with your brand and will be more likely to be interested in it. The social networking site provides you a number of ways to define your custom audience and they are:

• Data File Custom Audience – You need to upload a CSV file that contains records of about at least 100 people whom which you want to target. Once uploaded, Facebook will process it and find matches with people who are already on the social media site. Facebook match the list using details such as email addresses, Facebook user id, phone number and mobile advertiser id. After processing, you will see that the audience you have just created will be available to advertise when you create a new ad. 

• MailChimp Custom Audience – If you want to target a particular group of customers for showing your genuine and use full content, you can use the MailChimp. If you connect to your MailChimp account and target your customer email list, you could drive more traffic to your Facebook page.

• Custom Audience from Your Mobile App – This is a very effective strategy in which you can record user interactions by integrating your mobile app with the Facebook SDK for Android or iOS. In addition, you can select contain users who take certain actions into a custom audience.

• Custom Audience from Your Website – This Custom Audience feature allows you to monitor visitors to your website using a Facebook Remarketing pixel. Once you install the pixel, the social media site will start building a list of visitors to your webpage who are also logged into Facebook and the site will push these people into a custom audience.

Using ‘Lookalike Audience’ Feature

This feature lets you reach new people who are likely to be interested in your brand because they are similar to a list of customers you already got. When you use a Custom Audience feature, you can opt to create a lookalike audience that focuses people who are similar to your Custom Audience list. Lookalike Audience feature helps you reach people who are similar to your current customers for site registration, fan acquisition, coupon claims, brand awareness and off-Facebook purchases. Currently, Facebook only include from one country at a time and if you are targeting audiences of different countries, then you need to prepare a list of audiences for each country. The Lookalike Audience feature allows you to create your based on your email list or based on visitors based on your content. You can visit the Facebook ads page for more details on using both Custom Audience and Lookalike Audience features for your content promotional campaigns.

Need for Content is Vital in Social Media Platforms

Normally, we implement content, promotional campaigns in search engines, but it is highly effective when we execute those campaigns in social media sites such as Facebook, Twitter and YouTube. If you develop a fresh and interesting content with visuals such as images or videos. If you want help in preparing a good quality, you can always get help from qualified and experienced professionals.