In 2014 How to Approach SEO Successfully And Latest Tends To Be Aware Of
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February 6, 2014Recently Google has changed its criteria of ranking web sites. There is a lot more to think about SEO in 2014 for SEO pros. SEO pros who were trying to hang around the rules is unhappy since every rules has made upside down by Google. Yes, every step that has been taken needs a long go change. So making Google and other small websites happy is a bigger task in the coming days.
Here are some changes that has to be made in 2014 for effective SEO marketing
• Anchor texts will not help you in future
While clearing out spammers Google is looking sharply into link anchor texts. Link anchor texts may help you in SEO but it can be a next problem. Making exact matches with keywords is an area where Google is trying to catch. So better go for long phrases that are added up with keywords. Trying to add branded keywords is another idea.
• Social media will be the coming up ranking technique
Google is trying to make social media as a part of ranking. Also there will be a greater priority for Google+ while working with ranking. It will be easier to watch which all users search for what all. When spamming can be more likely to happen through this they have many other approaches to keep spamming away by social media. Keeping pace with Google+ will be a solution to solve the social media problem.
• Website user metrics
User metrics are going to be a major ranking factor since importance of back links is likely to reduce. Time of site, bounce rates, number of visitors are all is the ranking criteria and is still going to have a great importance. Hit rate is always a high priority. Instead not having much back links some sites are higher in ranking. Hit rate is the only reason for this.
• Improving mobile versions
Finally mobile versions have a greater importance in ranking. Mobile browsers are seen to have a hike in previous days. So website should have a good mobile version. It should be able to load faster. It should have a good interface as a site in mobiles. So it is time to improve mobile versions and gather a good impression to satisfy the mobile users.
There will be so many other parts of SEO that are likely to change in the coming days. Satisfying every user is the finest method not to be ignored by google.