Current Trends in Social Media
March 6, 2014
Blooming Shifts In The Course Of Content Marketing
March 10, 2014
Content Marketing is a technique of creating relevant and valuable content to attract, acquire, and engage certain audience with the objective of driving profitable customer action. Content marketing actually refers to the technique in which one can give information’s about their products. This gives a clear information about the product thereby making the buyers more intelligent.
How to Drive Traffic to Ones Website Using Content Writing
- Quality Content is the key to drive in bound traffic and leads. Here are some tips to make content efficiently.
Cornerstone content is a piece of original material that is focused on a pain point experienced by the respective target audience. It may be a video, an e-book or a new industry report. Once it is developed, using this we can build the rest of marketing campaign.B2B marketers has only a short to develop content .So it becomes necessary to prioritize the material we generate and then repurpose that material for easy consumption across multiple channels. This is where developing cornerstone content becomes helpful.
- Using good Mediums
The content we write should be distributed through proper medium for better exposure. There are different mediums. The quality of the content should be simple and good. This will help to educate buyers abut products. Some of them are: Blogging, Social Promotions, Search Marketing, and Email.
- Use Of Videos
Video is emerging as an important aspect of Content Marketing. We can influence more people through this medium. Microsoft has been using this medium to promote their products for years. Microsoft has used videos to tell stories about their product and visual branding is helping them to connect with their customers. So we can say that visual branding has a large scope in content marketing.
From Where We Can Get Content Marketing Ideas
We can use Google.com, Youtube, Soovle.com, Social Media, Forums, LinkedIn Groups, Yahoo Answers, Alltop, Quora, Surveys, Blogs, for getting the ideas for Content Marketing.
New Techniques Adapted
Content Marketing are going to start investing more in web design and coding. Traditional forms of content like blog posts, videos, infographics, eBooks and White papers will play a huge role in content marketing in upcoming days. Some of the Techniques that can be adopted in New Year can be:
- Pay the writers and blogger to get good articles
- Work with Youtube “celebrities” to reach a different types of audience
- Hire designers, artists, and coders who can help to expand the reach.
- Put the article which contains interviews of some great personality
Emerging Mobile Trend:
Mobile Devices with internet facility have become prominent in many emerging global markets. In 2014, smartphones and tablets will become the primary computing devices. So Marketers need to adapt this content marketing trend in order to reach their undiscovered audiences. By 2014, content marketing may become a valuable way for business to connect with consumers and all content should be designed in such a way that all audiences will be able to use it irrespective of the fact that they are using desktop or mobile devices.
Visual Content Marketing:
Visual Content Marketing is the latest trend. In this type the visual contents like Infographics, video, visual note-making, memes for marketing campaigns. It capture and encage the audiences. Story telling is the key when brands rely on visual media to communicate with prospects. A picture gives more impact on customers than words.
Content Marketing is still changing. We have to be updated with its latest trends. This is the best way by which one may attract the audiences. The era of visual content has arrived, and marketers can’t lose direction as they explore new path to reach customers.
