Content Marketing: New Techniques Adapted, How To Increase Traffic and Rise of Visual Content Marketing
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Content marketing is a marketing technique whereby the advertisers try to attract customers in the best possible manner. The reinvention of the content market techniques has been a big question of the decade. Such techniques are being discussed in the above article.
The following are the recent trends are seen in the Content Marketing principles:-
1) Content Curation: – It is the method of promoting the content by presenting them in the best possible and attractive manner by procuring, arranging and exhibiting the features in aesthetic style. This is a stratagem employed by the competitive content marketers to promote their content in a style that is very engaging for the viewers keeping in view of the fact that the viewer’s tend to focus on such articles due to the shortage of time and forbearance. This method improves the traffic and attraction towards a particular content.
2) New Instagram Direct: – It is the way of making a more personal relationship between the advertisers and customers whereby the advertisers can directly sent the photos and images and video by sharing with the selected customers rather the sharing it in common on feed. This in turn helps the advertisers to solicit customers by maintaining a good rapport with them and sharing more about the services with them.
3) Evergreen Content: – The best content marketers are those who aspire to make contents that have high longevity and everlasting demand from the people or customers. This can be achieved by them by making contents self-sufficient by providing sub links and all sorts of information that are likely to be sought by the customers. Such contents get ranked high by Google.
4) Educational Content: – The most attention drawn contents fully educate the people about the business and the websites. The customers should get a clear picture of the products and services.
5) Frequently Asked Questions page: – The visibility of the contents can be improved by the judicious maintenance of FAQ pages.
The conventional FAQ pages tend to: –
- Attract the focus on company-specific questions.
- Enlist the questions and answers on a single page.
These drawbacks need to be overcome by generating a separate page that answers each of the questions. The questions should be directly linked to the answers. This approach will provide a clear and direct way towards addressing queries and apart from that they also act as a source to get the rankings through the link label.
6) Problem or Solution: – The content marketers should consider the fact that they are addressing to the hurdles faced by the customers. The content marketers should provide the best possible remedies to them. The solutions presented should fully speak about the merit it provides to the customers. This makes the content unique.
7) Case Studies: – The case study refers to the full picture of the triumph of a previous product. This is a full proof of the victory of a service or a product in market. The case study should delineate the condition, the remedy and the result of the service.
8) In Depth Analysis: – The customers should be able to get answers to all probable questions. This can be achieved by conducting scrutinies and collecting information from distinct sources.
9) Visual Content Marketing: – It is the method of gaining the attention of views by presenting the complex data in clear and simple manner with the help of infographic techniques. The customers tend to concentrate more on self-explanatory visual images rather than written data.
10) Mobile Optimized Content: – With the advent of smart phones and new developments in mobile technology mobile has become inevitable in the new era. The content marketers should be able to reach the customers by optimizing the contents to be suitable to the mobile devices so that the product becomes seen even in the small portable device.
11) E–Commerce and M-Commerce: – The content marketing becomes successful by meticulously combining e-commerce and m-commerce.
The magical combination of 5W’s in the growth in Content Marketing:-
1) Who: – It is the way of knowing the people who are needed to be reached.
2) What: -It is the way of developing those contents that informs, engages and educates the audience.
3) Where:-It is the talent of the content marketers to choose the site the audience are frequently using.
4) When:-It is the art of scheduling the timing of the content to be in synch with the audience’s browsing habits.
5) Why: – It is the process of drawing clear connections between the content marketing tactics with the results.
