Blogging – An Ever Developing Segment in the World Wide Web

Blogs are ever growing informational sites that provide detailed ideas on a particular subject initially developed by individuals alone but later supported by large number of skilled professionals (multi author blogs).  Ever since the rise of several social networking sites like facebook, twitter the Multi author blogs and single author blogs started integrating into the social streams.  With the passage of time, traffic and ranking of the blogs became decisive factor towards the rating and promotion of blogs.

Let us see few important factors in the projection of a particular blog:-

1)      Quality: – The quality of the blog can be made high by maintaining high standards of well written, relevant, useful and attractive content.

2)      Collaboration: -To attract many visitors to a particular blog it is highly essential to be unique and also to develop and maintain good relationships with the right partners.  The stress should be given to the 3R’s Research, writing and Outreach.

3)      Integration: – The bloggers should get an understanding on the execution of SEO keyword and linking strategy, broader marketing goals of the organization, entire products and services and finally the customers’ needs and demands. The wise and planned combination of all the above factors leads to successful blogging.

4)      Elevation: – Elevation simply means going beyond the comfort zone.  In other words company should be proactive and self driven towards becoming excellent in its end product.  The company should take their ownership in launching the blogs.

Bagging top Alex rank to the blog:-

1)      Installing Alexa Toolbar in the web-browser and attracting tech savvy visitors: –

Alexa tool bar is an amazing supplement which identifies the visitors having the same tool bar installed on their browsers and provides ranking in accordance to that.  The presence of Alexa toolbar with the blogger and with the visitors promotes high ranking of the blog.

      The blog gets developed with the contributions of professional bloggers who are highly skilled in the field of technology.  Articles related to blogging and technology attract tech savvy visitors and this in turn attracts their attention, such blogs high top Alexa ranks as compared to other sites.

2)      Subsistent maintenance of high quality Content: –

The content published in the blog should be of high quality and must be updated regularly.  Those blogs that are up to date have high ranking.

3)      Blog commenting and Back links: –

With the habit of commenting on other blogs the blogger can maintain sound relationship with the other blogger and visitors of the other blog so that the blogger can attract new visitors and also the inbound links which promotes high search engine ranking.

4)      Promoting the blog on social networks: –

The blog needs to be shared on the supreme social networks like facebook, twitter and so on as with the advancement of the Google algorithm the blogs with high social linking get maximum traffic.

5)      Use of pictures and post optimization: –

Highly catching and context based pictures and graphs and can be depicted with the content.  Such pictures can be connected to the Alexa URL and this increases the web traffic rank.

6)      Write about Alexa: –

Creating a blog about Alexa and writing impressively about it helps to scale up the rank of the blog.

Up scaling Google ranking to the Blog: –

1)      Fine tune the page title: –

Ranking can be improved by managing the use of the titles such that the keywords should be provided at the start of the title.

2)      Launch the content on slideshare: –

If the blog is presented in the slide share platform, then Google indexes it within seconds and the blog rank goes high because of the high dependability of the slideshare platform.

3)      Image Optimization: –

This technique attracts the attention of those who do image searches.

In that case, the image needs to be optimized by: –

a)      Naming the image

b)      Providing appropriate title

c)       Alt tagging of the image

d)      Including images of correct sizes

e)      Captioning

4)      Improve the internal linking to the post: –

Incorporating sub links with appropriate key words is a good tip to improve blog ranking.  The reason is that the Google usually follows the sub links to index the pages.

5)      Link external links to the post: –

Increasing the number of audience to a particular post persuades Google to promote high ranking to a particular post.

6)      Availing Google + option: –

The liking of content published in Google + by the visitors results in high ranking of the content as the Google + is a vital layer for the promotion of all Google products.

10 popular trends in Blogosphere:-

1)      Informative blogs

2)      Creative Rants

3)      Company weblogs

4)      Personal accounts

5)      Cultural introspective

6)      Pioneering ideas

7)      Niche notching

8)      Family blogs

9)      Creative writing

10)   Travel blogs