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Targeting LinkedIn Followers using Inmail Messaging System
For B2B companies, professional social networking site LinkedIn proved to be an incredible resource and for sales experts, LinkedIn’s Sales Navigator is their favorite tool as it allows them to search, identify and connect with prospect clients/customers through LinkedIn’s Inmail messaging system. This type of messaging system helps you to email your lead without the need of their actual email id.
According to the social networking site, responses to Inmails are guaranteed, as they are directly sent to the inbox of your lead. In case you do not get a response to your Inmail within a week, the Inmail credit will be returned to your LinkedIn account. You can gain the benefits of using Sales Navigator for one month, which is free, and after that it is a monthly or yearly payment.
Sales navigator provides insights of your accounts and leads in real-time, and thus helps you differentiate by adding value when you try to connect through LinkedIn Inmail. According to experts, not all those who send LinkedIn Inmails find success in their sales lead campaign. Many sales professionals use lead builder for a targeted search, go through each profile for hours, and prepare Inmails of typical marketing value. They get only one percent response rate for their effort and here are few effective Inmail writing tips that will make sure your leads will open your mail, read it, reply and not just click ‘delete’.
- A brief introduction would be nice and make it more personable. Your sales lead should not think it as an automated message, but a message from a real person.
- You are browsing through the profile of your lead and mention how the LinkedIn profile interested you. You can briefly talk about how your lead’s recent updates interest you, mention your common interests, congratulate them on recent promotion or mention common causes you care about. It will add more credibility to you by your leads if you mention appropriate updates to them. The relationships built this way are much more beneficial than cold introductions.
- Identify your LinkedIn connection and try to mention it in the opening lines. If you have never met you lead or are completely new to each other, then it is ok to begin with “We haven’t spoken before but I would like to...”
- Utilize the opportunity provided to you for creating a first impression and it must be created within the moment your lead sees your Inmail. For that, your subject line will be the most decisive part of your LinkedIn Inmail. You can start with an interesting subject line such as “Congratulations on your new job”, or “Your Profile is very interesting” etc.
- You can politely ask for a brief dialog over the phone call, chat or email. However, you need to put the ball in their court. Do go straight into “Let’s have a discussion over a phone call on how I can help you.” Rather doing that, you can be indirect and let you lead take control of the decision by saying”I was wondering if we could have a chat or call to discuss how I can assist you to get more business”.
- Try to make an offer to your lead about how you could benefit his company and this where you sell yourself. Make the best use of your language skills here. If your leads do not see their profits out of reading your LinkedIn Inmails, then they will not be interested in your Inmails in the future.
- When preparing LinkedIn Inmails, do not give too many details. You can commence with just enough to spark a conversation. With the above line, you definitely let your lead know you can help them grow, but aren’t overloading them for details.
- Do not forget to include your contact details in your Inmails and in this you can keep the link between you and your lead active and engaging.
LinkedIn is another good platform for implementing your social marketing campaigns effectively. If you utilize the above mentioned tips in your Inmail marketing campaign, you can ensure that your leads will follow you for new information, interact and engage with you on diverse topics, may offer you ROI benefits for your business.
