We know that getting backlinks i.e. links from other sites to your website is an effective SEO strategy to provide a boost to your search result rankings. Not all backlinks provide that kind of boost; some may negatively affect your site rankings. As Google has started a war against links that are said to be inorganic and spammy, you need to focus on obtaining high quality backlinks for fulfilling your SEO goals. When it comes to link building, most businesses give more importance to gaining more search traffic to their website. But most experts in the SEO industry are of the view that quality backlinks have a bigger role than just providing SEO traffic. Here when we speak about backlinks, we know that Google is serious about the quality of the link building tactics we use, but they are so serious about it as to filter out spammy links from the organic ones.

What are Benefits that has Got more value than SEO

• Attain more brand value – You know that people or consumers trust established brands and if these brands make some negative reputation people still believes in them. In order to make your brand believable and trustworthy, your links must be visible to the viewers and not just for search engines alone. When it comes to anchor text diversity, we are aware of its importance in the search marketing world. Also, you may that search engine giant Google is not in favor of those sites which use the same keyword-rich anchor text over and over. You can enhance your link building profile by including branded anchors along with keyword and anchor text strategies. By using your brand name as an anchor, you can get enough brand visibility in anywhere you like. For example, if a user doesn’t click the link first time seeing your brand name, the user will be compelled to click when he/she see your name repeatedly. 

• You cannot Build Quality Links without Relationships – According to many SEO experts, developing effective link building tactics can made easier, if you have relationships within your niche. We know that the usual digital marketing strategy of building relationships is by gathering enough followers through social media sites but there is another way of building relationships without the help of social media and it is through link building campaigns. Through gaining quality links, you can attract followers who are outside of your social media community. By building such relationships you can obtain benefits other than SEO, which include advertising or partnership opportunities. 

• Can attract Large Chunck of Referral Traffic – Based on a recent market research study conducted by a leading online marketing service provider, about 47% of the online traffic is directed by Google and other search engines. According to the study, Google and its counterparts represent a large number of directed traffic compared to all other sources. It also means that the major of chunk of traffic is independent of SEO rankings. Out of all the internet traffic, 15% is the referral traffic and it is said to be non-social. From all these findings, we can see that building links doesn’t mean just attracting search traffic but can direct a major share of referral traffic if you place quality link on an authoritative site. When you plan a link building strategy for getting organic search traffic don’t forget about the referral traffic as it also plays an important role in your brand promotion. 

• Brand Promotion as a Long Term Solution – When we speak about brand promotion campaigns, first thing comes to our mind is social media. We know that social media sites have abundance of active traffic compared to other sites. You can get many likes and shares of your content in social media channels which help in improving your SEO rankings. But if the social media shares are not repeating continuously, your social signals will become weaker by time. Another effective method of brand promotion is to having a quality link on a curated list of sites that has the potential sending search traffic for years. For example, if you are readying for a new product/service launch or change in personnel/policy and you want to publicize to the world, then you have to submit it in a press release site. When you submit it, not only can get link from PR sites but from other sites that pick up your press release. 

Link Building is Still Important for SEO

Whatever the case, you should keep in mind that building links is still important for gaining SEO benefits but you should know the above things so that it will be useful if you are planning link building strategy as a long term solution and may provide advantages to your business other than just SEO value.